Josh is also known as “The Rogue Teacher” is a course creation coach and consultant who is not new to the course creation space. For over a decade he was a teacher, and curriculum consultant instructing thousands of students. Since coming into the online space and founding JKBrown Official he has worked with 7 figure entrepreneurs and new business owners alike to build high-profit courses that are EPIC with the highest success and completion rates in the industry.

Don Mamone is a business consultant, keynote speaker and professional photographer with a speciality in helping creative and hospitality businesses grow, refine and scale their services. He genuinely wants to know how he can help you reach your goals!

Geoff is the founder of focus first business advisors. Currently, Geoff is helping 6 and 7 figure agencies 2x their revenue with sustainable systems and strategies.

How To Launch A Successful Virtual Summit Here is a step-by-step procedure of how to launch a virtual summit?

Why Should Every Entrepreneur Launch And Host A Virtual Summit? Do you know Virtual Summits is the only tool on the internet right now that brings instant authority and position you as an influencer in less than 90 days? How can it change the face of your business forever?

The Agency Man Geoff Skadra love finding creative solutions to business problems. He founded Focus First Business Advisors with the vision that business owners should be able to focus on what they love, and scale faster and with less stress.

The Automation King Big Marv, who is also called the Automation King helps coaches, Consultants and course creators fill their calendars with hot leads. He is the go-to tech guy for entrepreneurs. Strategy and automation make him tick. He bring dreams to reality with technology. You will be able to find Big Marv at: https://www.facebook.com/groups/thewavemakers https://www.marvinsworld.us/ You will be able to find Vamsi at: https://www.facebook.com/groups/authorityentrepreneurs

I Always Wanted To Become A Athlete Entrepreneurship happened by chance. I always wanted to become an athlete. Cricketer was specifically what I always dreamt of but what happened to my dreams? Find out more on this episode.

Local Marketing Expert Kallan Dahn is a marketing strategist primarily working with service-based businesses. He is a salesperson turned digital marketer by passion to leave a positive mark on the world.

How Did Virtual Summits Become My Thing? How did I become an expert at Virtual Summits? What kind of impact it had on my life and people that I am helping launch their own summits? --- Are you trying to scale your business but forced to use multiple sales and marketing software’s that just don’t work together? Then you should go check out Authority Entrepreneurs CRM at https://www.authorityentrepreneurs.com AE CRM provides business owners, just like you, a single sales and marketing platform with all the tools you need to run your business from one window. To know more details, book your free consultation call today here – https://bit.ly/AECall

Don Mamone is a Relationship Marketer, Speaker and Educator with the core belief of "People First Then Profit!" Website: https://donmamone.com/ --- Are you trying to scale your business but forced to use multiple sales and marketing software’s that just don’t work together? Then you should go check out Authority Entrepreneurs CRM at https://www.authorityentrepreneurs.com AE CRM provides business owners, just like you, a single sales and marketing platform with all the tools you need to run your business from one window. To know more details, book your free consultation call today here – https://bit.ly/AECall -- Transcript Vamsi Pannala 0:01 Hey, everyone, this is Vamsi Pannala here and welcome to another episode of the authority entrepreneurs Podcast. Today, we have Don Mamone. So Don Mamone is a relationship marketer, speaker and educator with the core belief of people first, then profit. Don, thank you so much for coming on the authority entrepreneurs podcast. Really a pleasure to have you here. Don Mamone 1:07 It's absolutely a pleasure to be here. Thanks for inviting me, I appreciate it. Vamsi Pannala 1:10 Not so I know, you know, you have been an entrepreneur with certain values and you know, people first then profit, that's the old message that you have been passing through with whatever you have been doing inside your business. Can you tell me a little more about how this whole mindset about people first, then profit actually came up? Sure. Don Mamone 1:32 So I'm a hospitality veteran, an artist and an entrepreneur. And so I spent 10 years in the hospitality industry as the director of events for a variety of hotels around the country. And it was there, that my key performance indicators started with something other than sales, which for a lot of people is counterintuitive. Most people are concerned with sort of your bottom line and conversion and lead tracking and all those things. But for 10 years, my entire responsibility was to ensure that clients were well taken care of that we promoted loyalty, and our key performance indicator, Where were those things, okay. And so when I started a business, as an event photographer and wanted to open my own studio and my wife and I said, we're going to do this thing, everything in the way we found it our business, the way that we found our clients, the way that we found our audience was through this concept of if you treat people first, the profit will come and that's an important part of this Vamsi is that you? It's not a correlative relationship. It's causal if you put people first then the profit will come. Vamsi Pannala 2:41 No, I was, in fact, the first time I kind of really introduced to you was when you were on Tony Caggiano's show inside his Facebook group, I was actually watching that night and I thought, okay, so there is this guy, who really believe that not the profit will always come. But you have to serve people. So I think that's a message that almost every other entrepreneur, in today's generation have been kind of trying to put on in terms of shared value, don't worry about expecting anything from what you're giving out to the world, things will automatically come back. So that something, what do you also believe, as a part of the message that you are providing? Don Mamone 3:25 Yes, and I'm so encouraged, because having started interacting with more and more business owners and entrepreneurs as a strategist and a coach, and by hosting the podcast, which is aptly named people first than profit, that's something that we talk about a lot. There's a number of entrepreneurs that have gotten into the industry of owning their own business, not because they failed, or they were doing poorly in corporate America, but because they weren't fulfilled. And so regardless of a six-figure paycheck, and the comfort of a corporate job, and the benefits that they were provided through healthcare, and all those things, they oftentimes would say, that was all wonderful. But there was a point at which I just no longer felt fulfilled. And there was this thing pulling at me, and I wanted to go out and strike a path and become an entrepreneur. So that necessarily states basically that if they were already making money, and they already had the profit, then there must be something larger at work there. And I think oftentimes what it is, is that fulfilment is a need to serve someone else. Right. And so when we talk about People First than profit, the other point of clarification, in addition to it being causal and not correlative, is that profit is not just money. Yep. Right. Obviously, people first then profit means there's something in your life that will come from serving people first. That could be money through a successful business, it could be fulfilment and satisfaction and knowing that you're having an impact on their lives and the lives of the people that are their clients and their family and their thing. So I'm very encouraged by the fact that it seems like most people that are endeavouring to become an entrepreneur or business owners are doing so because they want to also serve and they want a level of fulfilment in their life. Vamsi Pannala 5:08 So, doing business, inside the corporate world versus coming out and doing it on your own is like two different sides of the coin. So as an expert yourself, when you decided that you wanted to become an entrepreneur, what kind of things had this paradigm shift inside you to ensure that people do not just perceive you as an expert, but also as an authority in what you're doing. So what kind of things you had to change from the way you were putting your business in the corporate world was when you actually came out and wanted to be an entrepreneur. Don Mamone 5:46 So first, let me say that hospitality is one of the most thorough boot camps you can go through as far as learning how to treat people and how to operate at the highest levels of energy and efficiency. And, you know, people in the hospitality are in first out last as long as it takes to get the job done. And so that was an unbelievable foundation for me. When I started the business, I think, one of the things that my wife and I Emily did first was recognized that saturation in the marketplace for certain disciplines, especially inside the events industry was immediate. So a photographer is an example. It's one of the most popular hobbies in the world. I think second only behind gardening. It's, there's a very low barrier to entry, you can have a good camera and some reasonable skills. And you can build a WordPress website, and you're a professional, which I'm 100% in support of providing you do it responsibly. And so here we were entering the marketplace wanting to pursue a passion, realizing that there was a ton of competition. So we basically decided at that very moment that we were not going to be photographers, we were going to be the Maloney's whose trade was photography, and who could uniquely provide the service that that person was looking for, to a point where you no longer competing against the marketplace around you. And that has a number of benefits. Number one, in order to do that. MC, you have to be a subject matter expert. It doesn't mean that you're right in all things. That doesn't mean that you don't have to learn and grow and change. But it means that you've spent the time to learn the trade, understand how it works as a business, and are prepared to not only answer the questions of the client but be proactive, to make sure that they know what they don't know. Right, a client coming to you only knows what they know. And so you have to fill in the gaps and make sure that they know what they don't know. Yeah. And when you start doing those things, people see you as the authority, right. And so I'll be perfectly transparent with you. I don't think there's much you can do to create a place of authority, except for doing all these things for the client. And then they determine that you're the authority if that makes sense. So that was one of the very first things we did was differentiate ourselves, both from a brand and marketing perspective. But ultimately, from a sales and experience creation standpoint, people can't help but say, you can hire any photographer you want, that's fine. But if you really want it done, right, you hire Mamone's. Vamsi Pannala 8:31 So I think one of the things that you really pointed out was, there are so many people doing the same thing. But if you can figure out how you can differentiate yourself in terms of how you do it differently. I think that's how people can see you as an authority and not just as an expert. Don Mamone 8:49 So that's a great distinction. And I think that the word that we use when people start to see everybody in a certain discipline, as the same is a commodification. And especially when you're in a service-based business, but it doesn't essentially matter, right? You could be selling widgets. And there could be a million people in the world that sell widgets. But if you create the right brand, you share the right marketing, you are intelligent about your sales and you create an experience, you can differentiate yourself you won't be commodified. And a number of things come from that you 100% can be seen as the authority from the sale, but you also get to a point where you start to charge premium prices, and you elevate yourself outside of the market. So once again, you're not commodified based on the trade. You're seen as incredibly unique and the go-to person so so the authority part sort of is created without even focusing on how do I become the authority you just are. Vamsi Pannala 9:49 Do you see a lot of people around you know in whatever they are doing with you because you are a speaker, you have probably gone on 100 different platforms? You're active, you know, an entrepreneur who called on a lot of different podcasts. So when you get this opportunity to interact with so many other entrepreneurs, do you see, they actually suffer from not being an authority in terms of their message is not taken into me, it doesn't reach the masses. Otherwise, if they were perceived as an authority, or actually, or an authority in their niche, they probably can't charge in premium as much as they would have loved to charge for their courses or the coaching programs. So do you see that self that kind of thing happening when you interact with other entrepreneurs, within your industry niche or even in other industries as such? Don Mamone 10:41 Yeah, I think I think people are doing it well, but I don't think people are doing it as well as they could be. And I think that the biggest struggle is, when you determine the industry in the discipline in which you're going to operate, and you try to find your niche. Part of the struggle is even in your niche, there's likely a fair amount of competition, right? I mean, you can work all day long to try to find the blue ocean. But ultimately, you're probably going to operate to a certain degree in a red ocean at one point in time, in order to operate and succeed in the red ocean. You have to work harder than everybody else, not on client acquisition, not on lead conversion, not on ad sales, but on yourself and your business. So that you can basically show people why you're unique. And here's the struggle and sort of the analogy I use. If you start to dig, and you turn over dirt, you're gonna find stuff. And as you find stuff, when you find the first layer or even the second layer, you're like, okay, great, I got it. Yeah. And unfortunately, I think people just don't dig deep enough. And so the recommendation I make, and when I coach my clients, I tell them, You got to dig deep, yeah, deeper than you would ever think you need to deep dig, and you got to keep digging. And when you keep digging, the more you find, the more unique you're going to be, the more well crafted your message is going to be. And the one thing I think people oftentimes really don't recognize is sometimes it doesn't matter the size of your shovel, you can keep digging all day long. But the best thing you can do is bring a bunch of shovels, give them to the people around you. And I mean everybody, beta program clients, your preferred partners, your spouse, your friends, your family, have them dig with you. And I'll bet you you're going to find unbelievably unique things about you that are going to make you the authority and to make you unique to a point where you elevate yourself from your very own marketplace. Vamsi Pannala 12:29 Absolutely. I mean, no, as you said, digging deep is what probably one needs to really go and find how much they want to explore what they are doing. And that's what I want to do on this episode as well. So if we could, you know, come back on another episode, whenever you have time, I would want to dig a little deeper inside the journey, the story of your success, the kind of roadblocks that you had inside your entrepreneurial journey. So would you be happy to come back on another episode? Don Mamone 13:02 Yeah, this has been incredibly pleasant. Let's do that. Sure. Vamsi Pannala 13:05 So I look at your availability again and block the calendar for a longer conversation at some point. So thank you so much for coming on the show, Don, and really appreciate your time. Don Mamone 13:17 Thank you for having me. It was a pleasure. Thank you. Vamsi Pannala 13:22 Hey, this is Vamsi again, and I want to ask you a quick question. Are you an entrepreneur or a business owner who is sick and tired of paying for multiple expensive tools, and duct tape them to scale and automate your business? Then you should go and check out authority entrepreneur CRM authority entrepreneurs.com, the number one sales and marketing automation platform. Now imagine running your entire business from a single window that hosts all your sales funnels websites, email and SMS marketing calendars, sales pipelines, CRM memberships, courses, and all your client's messages from different channels in one single place. Sounds interesting. Then visit authority entrepreneurs.com And Book your free consultation call today. I will see you on the inside

For over a decade Josh Brown was a teacher, curriculum consultant, and educational leader. He literally lives, breathes and geeks out to teach. You will be able to find Josh at: Facebook: facebook.com/groups/coursecreatorlaunchpad Website: jkbrownofficial.com --- Are you trying to scale your business but forced to use multiple sales and marketing software’s that just don’t work together? Then you should go check out Authority Entrepreneurs CRM at authorityentrepreneurs.com AE CRM provides business owners, just like you, a single sales and marketing platform with all the tools you need to run your business from one window. To know more details, book your free consultation call today here – bit.ly/AECall --- Transcript Vamsi Pannala 0:01 Hello Everyone, welcome to the authority entrepreneurs podcast. This is Vamsi Pannala. And today, I have Josh brown. So just a quick intro of who Josh Brown is, Josh is also known as the rogue teacher, and he's a coach and consultant, who's not new to the course creation space. For over a decade, he was a teacher and a curriculum consultant instructing 1000s of students. Since coming into the online space and founding JB brown official, he has worked with seven-figure entrepreneurs and new business owners alike to build high-profit courses that are epic. With the highest success and completion rates in the industry. Josh is probably known as one of those really best course creators out there a lot of entrepreneurs actually, you know, hire and you know, work with him. So Josh, thank you so much for taking our time to be on the authority entrepreneurs podcast, really appreciate that. Josh Brown 1:36 I really appreciate you inviting me on and spreading the message about epic courses. I'm pleased to be here and can't wait to dive in. Vamsi Pannala 1:47 Great. So just before we get into the whole theme of what my podcast is all about, which is helping budding entrepreneurs or even the established entrepreneurs become an authority in their niche. Could you kind of just give me a very brief backstory of where you started? And you know how this whole journey has been for us in the last few years that you have been here? Josh Brown 2:13 Well, I actually got into my past career, which was actually teaching I'm it's funny, I'm literally, I think probably one of the only people in this entire industry that was actually a teacher, I have a master's degree in education. But I was in business before I was a teacher and I owned another business while I was teaching because well, at least here in the States, every teacher was a side hustle, and I loved owning my own business. And I honestly got burned out in the teaching field. Here in the US, it's kind of a meat grinder. And I still loved instructing people, I love building courses and things like that. And when I started wanting to leave the teaching space, I knew I wanted to do something online, because well, we all know there literally, there is no cap in the online space for earnings. But I still wanted that great feeling I got from teaching. And I was going to do something completely different. But I did what everybody else does when they are in space. You look at courses and coaching and masterminds and I took a whole bunch of them, I spent a small fortune on them. And I started noticing the same thing, a lot of great intention to people, but horrible classes that I as an educator knew how to fix. So I found my business. And it was secondarily actually like oh man like people are like, really love doing this. And they're niche experts. But they're not getting the information across. And then I realized online courses of single-digit completion rates, are something I can fix, because ultimately for a business, for completion rates, or poor continuity, if your students can finish and love their course, it's easier for them to go into a mastermind or a second-level program. Plus, more importantly, you're fulfilling the promise that the purchase was to give them the best opportunity for success. Okay, so Vamsi Pannala 4:06 what actually, you know, made you a teacher. So, you know, is it something that you found that you, you basically have this in a zeal to kind of become a teacher or you had inspirations within your family within your network, or you know, what really got you into this whole thing? Josh Brown 4:23 Well, my dad was 30 years in the Navy here, he retired actually, as a Master Chief, and particularly the enlisted rates do a lot of teaching as part of what they do particularly senior enlisted. And after he was in the military, he was a corporate trainer and facilitator so I was constantly surrounded by it, but I kept pushing it back because like most young people do. I don't want to do that. And even in college while I was studying something else, one of my mentors says, you should totally teach this. I'm like, No, I can't do that. And I did a few other jobs. I was in sales and then ultimately As was the case they were all right. And the reason why I was resistant to it is I hated school. I did not like I loved college, but I hated school. And I started realizing the reason why. And it was because there were so many teachers that didn't do it, right. And it pushed away from students like me, and I had a few great teachers, I still, loved them. But there were so many bad ones, I wanted to at least make my impact on the next generation with a positive experience. And also teach something that was useful to them, because I actually taught was called technology education. I taught video production, graphics photography, I even taught woodshop that's why I like your background a lot. Um, and I taught all these very applicable things for people. And I wanted to make sure that students were didn't receive the sort of negativity I did towards school, and it worked. I, you know, I still have front teach students who come up to me to this day and talk to me about their experience in the class. Vamsi Pannala 6:03 So when you started off as an educator, I'm sure, you know, you didn't have this overnight success, right? It must be a journey that, you know, really kind of got you through those valleys. You know, few days, you might have a few successes, then there was a rally, and then you know, there's a day. So when was that time that you realize that? Okay, I think this is the time for me to step up the gas and look to do something that actually makes me an authority in my niche. So what was that like? And what did you do to become an authority in your niche? Josh Brown 6:44 Well, when, when I decided to, well, in teaching, the simple way to do it was I had stellar test scores across the board, brag moment, but I did, I had some of the best ones in my district. And I had my state hire me to help build the curriculum for what I taught. Because I was an authority in it. And I already was an expert in those areas before I started teaching, so I was already positioned as an authority there. And when I left the teaching space to come online, um, I was initially told nobody cares about, you know, school and all that the online space, but then I started realizing the real power players and it looks for both experience and credibility for what you're doing. And as a teacher, I can come in and say, Hey, I've instructed more people than almost anybody in the online space. Because I literally had at any given time, I was instructing you know, dozens and dozens of people, I did it for a decade. And on top of it, it is just like with anything, the more times you do it, the better you get at it. Yeah, you know, you don't throw a touchdown pass the first time out, you know, the same thing for this, like, the more times you do it, the better and better you get at it. So I almost discounted my abilities. When I came in there until I started working with literally people I was taking a course with online, some of them are making seven and eight figures. And I and they asked me about something I answered, and they're like, holy cow, that's completely revolutionary. I'm like, that was 100 level college class stuff like it's not, but it's a different skill set. So immediately, when I started being able to do that, and show my niche expertise, that's when I started to get recognized. Vamsi Pannala 8:35 Awesome. So yeah, so the whole theme of my podcast is to help those entrepreneurs who are struggling, you know, they are experts in their space, you know, they know what they're doing, they have the fire and the zeal to do something, you know, send out a message, create a movement and do something that they are an expert of. But unfortunately, because today, very few people have the time and you know, the interest to spend time on other entrepreneurs who are still not an authority in their niche. So one of the things that I'm really trying to get on this podcast is successful entrepreneurs like you, who have spent enough time in what they are doing. And I know, you have seen those success, failures, you know, those roadblocks, all those struggles that you have gone through in this journey, and what people can learn from the experience that you already have, you know, you have already walked the path. So it's easy for you to tell people what to do and what not to know so that it's easy for them to replicate the kind of results that you already had. So just to dive in a little deeper. Would you be happy to come back on another episode where I kind of want to delve deep into understanding more about you know, what the kind of things that you have done to become what the teacher you are today? You know, and you know, all the other things that you probably can share with respect Your journey, the kinds of interactions that you have with these entrepreneurs on a daily basis who wants to create courses, which really leave the kind of impact that they want to enter as a part of what they are doing. So would you be interested in coming back in another episode and sharing all those things with me? Josh brown 10:19 Most definitely, because of course, the building is one, of course, the building is one of the best things for an entrepreneur to add to their arsenal in their business. It's a three, at least here in the US. And this is going to be by 2025 to $325 billion industry. And it's based on your knowledge and passion and experience. And it's a tool to also coach or consult, it's an actual applicable thing. You can give people not just, you know, one on one calls, things like that. It's actually something tangible for them, and it works in your ecosystem. So most definitely, it's one of the best things in the world for people, both experienced or new entrepreneurs are trying to enter the space to get into so most definitely. Vamsi Pannala 11:05 All right, Josh, then thank you so much. I will No, come back and speak to you on another episode of the authority entrepreneurs podcast. Thank you so much for joining us today. And, you know, talk to you soon. Josh Brown 11:18 Thanks for having me.

How did I come into the world of Entrepreneurship? What circumstances lead to this whole new journey? --- Are you trying to scale your business but forced to use multiple sales and marketing software’s that just don’t work together? Then you should go check out Authority Entrepreneurs CRM at https://www.authorityentrepreneurs.com AE CRM provides business owners, just like you, a single sales and marketing platform with all the tools you need to run your business from one window. To know more details, book your free consultation call today here – https://bit.ly/AECall

Authority and influence in your niche are crucial to success in your business today. In this podcast, host Vamsi Pannala sits down with some of the world’s best entrepreneurs to get the insider information on exactly what these business owners did to establish themselves as authorities in their industries.We’ll pull back the curtain on their stories, their little-known growth strategies, and their failures and successes that you can learn, model, and apply what they’ve done to grow from a no one to an authority on your terms. Every episode comes with new stories, discoveries, and information that could transform your business forever, so you're not going to want to miss a single one! --- Are you trying to scale your business but forced to use multiple sales and marketing software’s that just don’t work together? Then you should go check out Authority Entrepreneurs CRM at https://www.authorityentrepreneurs.com AE CRM provides business owners, just like you, a single sales and marketing platform with all the tools you need to run your business from one window. To know more details, book your free consultation call today here – https://bit.ly/AECall