The Secret Ingredient live cast from Digital Sandwich believes that everyone has a story behind the story... and THAT is where their secret ingredient lives. And unleashing that secret ingredient is the best way to build the relationships you need to grow your business. Twice a month we will have a conversation with folks that have used their history to propel themselves forward with purpose.
Is AI Taking Control of Everything? A Conversation with Diana Richardson
February 2, 2024 • 57 MIN
On this week's episode, Adam is interviewing Diana Richardson! SEO, PPC, social media, and email marketer turned public speaker, Diana has a passion for marketing and all things related that knows no bounds. Adam and Diana even touch on the subject of AI. Is it taking over? Can it actually help us? Will it take our jobs? They dive deep into the reality of the work it takes for proper usage, what AI can free up for us, and a lot of the misconceptions.
We've worked with Diana before, and Adam has been on another webinar with her before. So, we're very excited and honored to have her on our podcast this week! There are some great nuggets in here you don't want to miss!
The Wonderful World of Podcasting (Don't be Afraid of it!) with Josh Troche
January 19, 2024 • 37 MIN
This week, we have a very special guest on The Secret Ingredient. Usually he's the one behind the cameras (and you may even recognize his voice at the start of this episode), helping us bring this magic to life, and without him, we wouldn't have such an awesome studio space to act like the fools we do! I hope you're as excited as I am to sit down and listen to my discussion with Josh Troche of Pedal Stompers Productions!
Authenticity and Curiosity with Ned Parks
January 5, 2024 • 35 MIN
This week on The Secret Ingredient, we welcome back Ned Parks! Adam has done many Facebook Live videos and has had Ned on this podcast a couple of times in older episodes, and each time Ned always brings new nuggets of information wrapped in a lesson to use in business or even in life.
Taking Big Swings and Chaotic Journeys with Jon Zeit
December 26, 2023 • 34 MIN
This week's episode of The Secret Ingredient brings you one of our most interesting guests, Jon Zeit. Or, as Adam so affectionately calls him, Yukon Cornelius.
Here, Jon talks about his newest and best venture yet, Vinyl! Where "music meets blockchain," Jon also talks about the many journeys he's taken to get here, the mistakes he's learned from, the crossroads he's encountered, and the smarter people who have helped propel him and his team to success. As Jon accurately describes his journey as "chaotic," there's one thing about his secret ingredient that has yet to dull that journey, and that is his determination to always take big swings.
Psychology, Marketing, and Being an Influencer with Lindsey Curcio
December 11, 2023 • 30 MIN
This week on The Secret Ingredient with Digital Sandwich, Adam sits down with our Social Media Director Lindsey Curcio to uncover her secret ingredient. From unfiltered (but often filtered) fun and professionalism to studying psychology, which leads to being an influencer (weird path, right?—not really, not for Lindsey!), we follow Lindsey in her path to finding us and her passion for social media.
Crafting Connections and Community Impact: Kathy's Blend of PR Savvy and Community Spirit
November 27, 2023 • 25 MIN
Join us in this inspiring episode of Digital Sandwich as we sit down with Kathy Romito, a dynamic force in marketing and public relations. Kathy, renowned for her ability to make meaningful connections, shares her journey at Western Reserve Hospital and her extensive community involvement. Discover how she's breaking barriers with innovative projects like the nanoseptic pads at airports and her strategic role in the growth of the Women's Network.
Dive into Kathy's world of impactful storytelling and learn how she's shaping the future of public relations and community engagement.
[00:00] Introduction to the Podcast
[00:40] Meet Kathy Romito
[01:30] Kathy's Role and Community Engagement
[02:50] Innovative TSA Bin Project
[04:05] Women's Network and Strategic Growth
[05:30] Learning and Pivoting in Your Role
[11:00] Unseen Opportunities and Vision
[14:10] Kathy's Secret Ingredient
[15:20] Connecting to Benefit All
[19:00] Kathy's Recipe for Success
[22:30] Rapid Fire with Cathy
[23:30] Closing Remarks
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"🚀 Unwrapping the Digital World: Abby Peters Spills the Beans on Three Rollercoaster Years at Digital Sandwich!"
October 27, 2023 • 26 MIN
In this thrilling episode of "Secret Ingredient," we celebrate Abby Peters' incredible three-year journey at Digital Sandwich. Abby, the Director of Operations, opens up about her transition from retail to the digital realm, sharing the challenges, triumphs, and secret ingredients that have fueled her success. From navigating job hunting in 2020 to playing a pivotal role in the agency’s growth, Abby’s story is a rollercoaster of insights and inspiration. Tune in for a behind-the-scenes look at the world of digital marketing, sprinkled with laughter, learning, and a dash of digital magic!
The Secret Ingredient with Special Guest Brent Vanfossen
May 15, 2023 • 60 MIN
Welcome back to the Secret Ingredient!
While this is technically episode six, this is also a relaunch of our podcast!
We're excited to kick it off with my favorite companion, Brent Vanfossen. Or, as he's known around the office, Brent VanPopcorn! In this episode we talk about Brent's secret ingredient to getting into a completely different career field and taking over an already established brand and sky rocketing it higher than before!
It's great to be back and podcasting, so thank you for joining us and we look forward to sharing more episodes with everyone!
Digital Sandwich presents... The Secret Ingredient w/Chris Burns
September 10, 2020 • 74 MIN
In this episode of the Secret Ingredient, Adam LaFaber is joined by Chris Burns, an old coworker and friend who shares some of his knowledge as a newly certified John Maxwell Team Coach and Speaker. Chris Burns is the vice president of sales at Conway Communications where Chris helps aspiring and driven organizational leaders reach their goals and maximize their potential. In today’s episode, Adam and Chris discuss the turning point in playing it safe or taking the leap of faith for your career. They also consider the reasons why some never do make that leap, new thinking on the performance-based compensation seen in organizations, and what the John Maxwell certification for leadership and coaching allows Chris to help leaders reach success. Tune in to discover Chris Burns’ secret ingredient!
Digital Sandwich presents... The Secret Ingredient - Vic Ing
July 28, 2020 • 79 MIN
In this episode of the Secret Ingredient, Adam LaFaber is joined by Vic Ing, a business owner and author who has found success across several industries. Vic Ing is the founder and president of Viking Sales Consultants where Vic has helped businesses of all sizes simplify and clarify their selling process. With over 25 years of direct experience as a successful salesperson, leader, executive, and trainer Vic has proven why he is a top sales performer who constantly is going against the status quo while challenging what a salesperson can truly be. In today’s episode, Adam and Victor discuss Victor’s forthcoming book, Selling Is Easy: If You Know the Rules. They also discuss the importance of saying no and how Vic helps businesses analyze their sales process to continue to grow and flourish. Tune in to discover Vic Ing’s secret ingredient!
Digital Sandwich presents... The Secret Ingredient - Emily Knight
July 2, 2020 • 76 MIN
In this episode of the Secret Ingredient, Adam is joined by Emily Knight, an entrepreneurship educator with over fourteen years of experience. Emily Knight is the creator of EntrepreNew, an entrepreneurship program for high school and middle school students. Emily specializes in entrepreneurship programs that incorporate partnerships with businesses in the community, mentorships, and student-created companies. In today’s episode, Adam and Emily discuss her current project and the impact it will have on the future workforce. They also discuss how education and entrepreneurship can work hand-in-hand and the positive effects such a program can have on the next generation. Tune in to discover Emily Knight’s secret ingredient!
Digital Sandwich presents... The Secret Ingredient - Ace Epps
June 25, 2020 • 70 MIN
In this episode of the Secret Ingredient, Adam LaFaber is joined by Ace Epps, Director of Inclusive Entrepreneurship at Bounce Innovation Hub. Ace Epps is one of the true treasures of Northeast Ohio and lives his purpose every day. Ace has demonstrated his passion for career development and community outreach in his years of working in the non-profit arena. In today’s episode, Adam and Ace discuss some entertaining stories and the importance of networking. They also have some deep conversations around serving different levels of business growth and even entrepreneurial ventures. Tune in to discover Ace Epp’s secret ingredient!
Digital Sandwich presents... The Secret Ingredient - Ned Parks
June 11, 2020 • 79 MIN
In the very first episode of The Secret Ingredient from Digital Sandwich, Adam LaFaber is joined by Ned Parks, U.S. Army Warrant Officer, pilot, and helicopter instructor turned business consultant! Ned Parks is the founder and owner of Aegis 360 Consulting. Ned Parks brings over 20 years of business management and ownership experience in a variety of industries to the table. Ned strives to connect leaders with their teams through proven business strategies with creative approaches! In today’s episode, Adam and Ned discuss the importance of communication in the workplace and the general framework you can follow for delivering bad news. They dive deep into what led Ned Parks to where he is today and some of the key insights he offers from his experience as a business consultant.