The Notorious Thought Leader
Welcome to The Notorious Thought Leader! Join host Erin Balsa on her journey to find out what it really means to be a thought leader in B2B. Accompanied by industry-leading guests, this podcast will demystify thought leadership and deep dive into how marketing leaders and CEOs are using thought leadership to generate demand.
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WTF Is Thought Leadership? With Ashley Faus, Director of Integrated Product Marketing at Atlassian
September 7, 2022 • 38 MIN
In this inaugural episode of The Notorious Thought Leader podcast, Ashley Faus, Director of Integrated Product Marketing at Atlassian, joins Erin Balsa to define thought leadership, explain the four pillars of thought leadership, and share tips for harnessing the brilliance of internal subject matter experts.
Staying in the Details to Develop Leading Thoughts With Chris Walker at Refine Labs
September 7, 2022 • 51 MIN
In this second episode of The Notorious Thought Leader podcast, Chris Walker, CEO & Founder of Refine Labs, joins Erin Balsa to discuss the importance of staying in the details and putting in the time to collect insights, recognize patterns, and develop leading thoughts.
Peer-to-Peer Thought Leadership With Tara Robertson, Senior Manager of Demand Generation at Chili Piper
September 21, 2022 • 27 MIN
If you think you absolutely have to be a CEO or an executive to be a thought leader, this episode might just explode your brain.
In this third episode of The Notorious Thought Leader podcast, Tara Robertson, Senior Manager of Demand Generation at Chili Piper, joins Erin Balsa to chat about peer-to-peer thought leadership and Chili Piper’s passion for building in public.
Creating the Best Content on the Internet with Evan Bailyn, CEO of First Page Sage
October 5, 2022 • 40 MIN
As you *might* have noticed, the internet is saturated with content — so how do you win the SERP wars and your audience’s trust? Evan Bailyn, CEO of First Page Sage, is here to explain.