Have you been considering using template designs for the branding of your new business? In this last episode of the season, I’m breaking down the differences between template and original designs. I’ll be listing out some of the pros and cons of using a template vs getting an original design made for your business. I also give some recommendations on where to find templates, should you go that route, as well as my personal opinion on which ones you should use. Come listen in and find out why you might choose to use a template when first starting your company, where to find these templates if you want to go that route, and what your other options are if you’d rather get custom designs made by a designer like me! Thank you for being a part of and following along for this first season! If you could leave me a review, and rate the show, any and all feedback is so appreciated! If there is anything you’d like to hear in regards to branding, send me an email at orders@double8designstudio.com. This feedback helps me create content just for you in the upcoming season that will be released Spring 2022! Stay tuned!

Have you been wondering what exactly revision change rounds are? I’m going to walk you through exactly that, how the process tends to work and why you should take full advantage of them. This should help prepare you for feeling more confident about using your revisions while working with a designer. I also give some different tips on how to make the best of each revision you send to your designer. It is extremely important to know how many change rounds your designer allows and to have all your questions answered before signing a contract so you can make the most informed decisions possible. Come listen in and find out why you should always take full advantage of your revision change rounds and how to make the best of each revision you receive. If you could leave me a review, and rate the show, any and all feedback is so appreciated! If there is anything you’d like to hear in regards to branding, send me an email at orders@double8designstudio.com. This feedback helps me create content just for you in the upcoming seasons!

Receiving the original files after having your business branded or rebranded is ESSENTIAL, but you’re likely wondering why? In this episode I break down exactly why you need access to those files, and why it’s not typically standard practice for designers to give them to you. I also give some different tips on what you can do or ask for in the event your designer is one that doesn’t include these files or wants you to pay more for them but you’re unable to or would prefer not to, to make sure you’ve still got the essential information needed for your branding. Come listen in and find out why you should always ask the brand designer for your original files, and other things you can ask for if you’re unable to get the original files. If you could leave me a review, and rate the show, any and all feedback is so appreciated! If there is anything you’d like to hear in regards to branding, send me an email at orders@double8designstudio.com. This feedback helps me create content just for you in the upcoming seasons!

Ready to hear all about my design process? While each designer's process varies from one to the other, I am going to break down one of the ways I work with my clients specifically, and explain to you what you could expect if you were to choose to work with me as your brand designer. Are you ready to take the leap and build a brand that you can feel confident in? If you have been looking for a brand designer and want to take that leap, reach out to me >>HERE>>

This month we will be wrapping up this season by talking about how to pick the right designer for you. I’m starting it off by giving you the five big questions you need to ask any designer that you are interviewing, right away, to ensure you don’t have any major unexpected costs come up and you both are on the same page with everything. While I’m sure you will have some of your own questions to add, this list will give you not only a great starting line to cover all of the important things that you may not have considered, but also a designer's insight on them. If you listen to this episode on apple, please go and subscribe and leave a review! If you listen on another platform please take a minute and send me an email letting me know your thoughts or questions at orders@double8designstudio.com This feedback will help me prepare next season's podcast episodes that will come out in the Spring of 2022!

I’m back with our last episode of the month, which means this is the end of our theme all about best practices to keep in mind for your brand. Today we will be going over something I feel is very important, posting with intention and being genuine while doing it. People want to get to know you and the more genuine you are the more they can connect with you and your brand. I’m going to share some tips on how you can genuinely show up and connect with your ideal clients in the way you desire too without putting on a huge fake facade. If you are struggling with branded social media posts come brainstorm with me by emailing me at orders@double8designstudio.com

Today I will be sharing with you the different ways to stay on brand on your social media platforms, specifically, on your instagram and your facebook. A big mistake I see is when businesses have branded marketing materials and websites that look great, but then their social media is all over the place. Remember that I say to be consistent on all platforms and this is one way to do that. Make sure you have branded posts and a routine for your social media. Listen in for the tips that I share and be sure to leave me a review telling me how you plan to implement some, or how you already incorporate your branding across your SM platforms! If you are wanting to have your social media audited email me at orders@double8designstudio.com

How often should you be checking in with your brand? You should be doing a quick check-in every six months to make sure your brand is still inline with your ideal clients wants and needs. Also, if you are looking to pivot your business this is a time you absolutely want to be doing a check in with your brand. Remember your logo and brand is more about your ideal client preferences than it is about yours. If you are not attracting the clients you want to attract you might need to rebrand or even consider hiring a copywriter who can help you with the tone of your messaging to target your ideal client more effectively! If you are struggling with your branding, be sure to grab my Branding Starting Kit.

This month I will be covering best practices to keep in mind for your brand. This episode, I will be talking about being consistent across all platforms. Your color palette should be the same throughout your marketing materials, your website, and your social media, graphics and social media feeds. Your fonts as well as your tone shouldn’t be changing either. When using a branding designer they will have all the hex codes and they should be providing those to you to use for other graphics later. Don’t change your colors or your fonts without a rebranding. This will only lead to confusion with your ideal clients. Make sure and listen in!

In this episode we are wrapping up unpopular opinions for the month. The topic is all about photos. More specifically, that you should use your own branded photos instead of stock photos. I am going to be joined with a special guest to help me get the point across. Casey Jade owner and badass photographer of Casey Jade photography. She is my first ever guest on this podcast. Casey Jade is the talent behind my amazing branded photos that I use on my website and social media pages. She makes me look great and I am so thankful to have her as part of my team when it comes to my business. Stock photos are great and they have a purpose but they will never be able to compete with a branded photo of you. Stock photos are to be used as a placeholder until you can go get professional photos done. Stock photos won’t allow you to infuse any of your personality or your brand colors. Using stock photos can cause your clients to lose trust in you and your business. There can even be legal ramifications if you are not paying for the licensing. When doing a photoshoot for your business, think of it as an investment. Come listen to all the tips and tricks that Casey is giving out for you to do your own branding photos as well as what to expect if you were to hire her, or another professional to take your branding photos.

A solid foundation for your business is everything. I have talked about building a solid foundation for your business in earlier episodes and today I will be going into more detail about having that foundation in place and why it is so important. Building a foundation for your business before diving into your design will give you the strategic plan or playbook that will help you make your designs. If you have already done your research on your ideal clients it will be easier for you to have the plan for what you want the design to look like, and who it should be targeting.I am a big fan of SWOT analysis. SWOT stands for strength, weakness, opportunity, and threats. Strengths are an integral part of your business. Weaknesses are the areas that you improve. Opportunities are the areas that will allow you to get your business into the spotlight for others to see. Threats are the areas that can put you out of business.

Should your business color palette be some of your favorite colors, or based on your client? Unless the color palette you are using will attract your ideal client, you shouldn't use it. Color psychology is a real science, and should be paid attention to in branding your business. All colors have certain representations and each of them affect how we act and feel subconsciously. When designing your logo and your brand you need to put in the time and effort to research your ideal client. If you want your ideal client to buy your products or services you need to know how to attract them to your business, and one thing that will attract your ideal clients is by having the color palette that they are drawn towards. If you are struggling with your branding grab my Branding Starting Kit.

Welcome back to The Brand Standard. It’s a new month and that means a new topic. This month I will be covering unpopular opinions. In this episode, I’m giving the unpopular opinion that Canva is not the place that you design your BRAND. Canva does not make you a graphic designer and Canva is not the place to design logos and branded social media graphics. Now if this upsets you that’s okay just keep listening because I share with you why I believe this and what I recommend to do instead of Canva. While you can start out on Canva and I completely understand why many do, you shouldn’t stay on Canva long term for your branding, exactly why I recommend a brand designer and all the benefits your business will reap from doing so! Be sure to listen in and leave a review!

This episode will be wrapping up June's topic of mythbusting. This is my favorite myth to debunk and it hurts me that it is even out there. The myth goes, once you develop your brand you don't have to update it. In the last episode I talked about your brand having a return on your investment and to do everything you can to keep that return coming in you need to check in on your brand from time to time. I want you all to stay on brand and continue to get a return on your investment. In order to do that you need to make sure that any changes happening inside your business are in alignment with your branding. The worst thing that can happen is a change in your business and your branding staying the same causing no new clients to come to work with you. In this episode, I’m going to be dropping a lot of information about changes that result in you needing to look at your branding so make sure you listen in, and leave me a review with what you found to be most helpful!

Today I am going to cover the myth that branding doesn’t have a return on investment. The real question should be how doesn’t your brand have a return on investment? Your investment is placed on your business the moment you decide to get your brand professionally designed. After your brand is complete and distributed out into the world, that is when you see a return on investment. When someone sees your logo, they will start to recognize your business. People will begin to see your logo icon as a whole, and will start to put the icon with the business name. I’m going to be explaining why in fact your branding WILL give you a return on investment in your business. So make sure you listen in, and leave me a review with what you found to be most helpful!

Hello everyone and welcome back to mythbuster month. I’m debunking the myth that branding is too expensive. First off, yes, branding can be expensive but it should be viewed as an investment not just an expense. There are a lot of factors to consider when we are talking about the amount of money that goes into branding. In this episode I share tips on how to find a brand designer that is great for you and your business, why and how to look at branding as an investment in your business vs. an extra added expense, and tips on how to break up the cost to make it a bit more affordable if needed. Make sure you listen in, and leave me a review with what you found to be most helpful!

Ready to debunk yet another myth about your logo? Your logo goes on everything. Everything from a piece of paper to a pen to a billboard. Don’t make the mistake that I have seen so many others make that I talk about in this episode. Your logo not only needs to look good on the computer, it needs to convert to small print items and large print items. Keep it simple! Your logo is the first thing people see and you will want it to withstand the times so you don’t have to worry about rebranding anytime soon. I’m giving away a bunch of tips and tricks of how to make your logo and have it outlive the trends so make sure you listen in, and leave me a review with what you found to be most helpful!

Welcome to this week's episode all about branding myths. I have been doing this for 10 years, and I have heard some crazy stories about what a brand is and how you are supposed to brand your business. Over the next month I am going to be debunking these insane myths that are tied around branding. If you haven’t heard of some of these, that’s okay. You will be able to hear the clarity side first and be on the right track when you start branding your business. While your logo is the thing that comes to mind when people think of your business there is way more to branding than just a logo. There are many elements to branding your business and you should develop it in stages. People tend to think after they’ve had their logo made they have done all they need to when branding their business, and that is just so far from the truth. I’m going to be debunking this thought here in this episode so make sure you listen in, and leave me a review on your thoughts about this myth!

Today I'm going to talk to share with you the top three things I have found most important to focus on when you are starting the process of developing your business branding. Each of these individual items has its own important purpose, and making sure these are not only done, but done well will help set you up for success in your business. Without further ado, let's dig in and get started! I’m so grateful to have you listening into my podcast. Please be sure to follow the podcast so you don’t miss out on any episodes and leave me a review!!

So, what is branding & why is it so important in your business? Even though the idea of branding can feel overwhelming, it is essential for setting your business up for success. I’m going to help you get familiar with branding and why it is so important to have a solid brand that represents your business in the best way possible to help set yourself up for success. Branding is like a looking glass into who and what your business is. It gives potential clients and clients their first impression of not only your business, but also who you are as an individual. While your business branding is the first impression, clients and PO’s will then look further to get to know your brand itself. Which is what you and your business stand for. Your mission, your vision, and your core values. Things that keep those clients coming back time and time again. I’m going to be dropping a lot of information in this episode so make sure you listen in, and leave me a review with what you found to be most helpful!

Welcome and thank you to those who are joining me for my first ever episode of the brand standard! In this episode I’m going to spend a little time introducing myself and my story before digging in to all the goodies that I’m going to cover in this podcast and what you can expect to get from listening in. Get ready to start peeling back all those layers of your branding, whether you’ve got a brand established, are just getting started, or looking to rebrand. Here, I’m going to cover it all! It’s time to make sure your brand is representing you exactly the way you want it to be. Be sure to follow the podcast so you don’t miss out on future episodes being released weekly and leave a review as that helps get this podcast into the ears of others! Let’s get started!

The Brand Standard is a podcast that takes the BS out of branding. You’ll hear talks on the ins and outs of branding, the must knows of the branding journey and overall straight talk about what to expect during the branding process. Check back here on launch day May 28, 2021 for the first episodes. Catch new episodes every Wednesday starting June 2nd on Apple Podcasts, Spotify and Stitcher.