Welcome to Mobile Growth & Pancakes, a podcast by Storemaven, hosted by Esther Shatz. We break down how and why mobile apps grow. In each episode we invite a mobile growth expert onto the show to break down a specific mobile growth strategy: how it worked, why it worked and what they would do differently.
The #1 Most Important Thing In Mobile Growth with Chang Chen, Head of Growth & Marketing at Otter.ai
January 7, 2021 • 19 MIN
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Chang Chen, Head of Growth & Marketing at Otter.ai, where they discussed the #1 most important thing in mobile growth: talking to and understanding your users.
Growing Without Paid UA? With Dora Trostanetsky, Director Growth Marketing at SoundCloud
January 7, 2021 • 40 MIN
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Dora Trostanetsky, Director Growth Marketing at SoundCloud, where she shares that Soundcloud only recently started investing in paid user acquisition, details of how Soundcloud onboard users and and ASO benefits for big brand names.
Do TV Ads Work for Mobile Growth? With Fabien-Pierre Nicolas, Vice-President Marketing US for SmartNews
December 10, 2020 • 42 MIN
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Fabien-Pierre Nicolas, Vice-President of US Marketing at SmartNews, where he shares the step by step process a mobile app marketer needs to take to effectively advertise on TV.
Combining Marketing & Product For Massive Growth with Nebojsa Radovic of N3twork & Joseph Kim of LILA Games
November 26, 2020 • 32 MIN
In this episode of Mobile Growth & Pancakes, Esther Shatz has two guests joining her for the first time. The first guest is Nebojsa Radovic, Growth Lead at N3twork, and the second is Joseph Kim, Founder and CEO of LILA Games. They discuss how to combine both marketing and product to drive growth.
Creativity In Mobile Growth with Matej Lancaric, UA & Marketing Expert
November 12, 2020 • 31 MIN
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Matej Lancaric, User Acquisition and Marketing Consultant to discuss Matej's strategies to generate creativity in mobile growth, how these are prioritized and where to find inspiration for mobile marketing creatives.
Balancing Performance & Brand Marketing with Adam Hadi of Current
October 29, 2020 • 32 MIN
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Adam Hadi, VP of Marketing at Current to discuss balancing performance with brand marketing, how to measure the success of brand marketing and how Current run influencer marketing campaigns.
ASO Tests & Incrementality Projects with George Natsvlishvili of Glovo
October 8, 2020 • 27 MIN
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by George Natsvlishvili, the Head Of Organic Growth at Glovo to discuss George's top ASO tests, what's working and what isn't and his current incrementality projects.
User Acquisition Systems with Claire Rozain of Product Madness
September 24, 2020 • 26 MIN
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Claire Rozain, User Acquisition Manager at Product Madness. Claire talks about her role at Product Madness and her experience in the dating, mobile, and social casino niches. Claire has a deep interest in the top of the funnel and is extremely passionate about systematic approaches to user acquisition. She mainly focuses on expanding exposure of Product Madness's game portfolio through paid social.
User Centric Feedback Systems with Sarah Main of WeatherBug
September 1, 2020 • 22 MIN
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Sarah Main, the Product Director at WeatherBug. Sarah talks about her role at WeatherBug, their unique feedback system, and the significance of partnerships in her industry.
Sarah has a diverse set of responsibilities in the company; apart from being in charge of the product organization, Sarah also contributes to marketing, customer support, and design. Weather Bug has over 15 million users across desktop, Android, and iOS.
Gaming Mobile Growth with Nadir Garouche of Oh BiBi
August 28, 2020 • 23 MIN
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Nadir Garouche, the Growth Marketing Manager at Oh BiBi, a French mobile gaming studio. They discuss ASO and the role of community in generating higher CVR’s.
Nadir shares his experience from thirteen years in mobile growth, specifically how gaming communities help him validate tests, develop new ideas and boost conversion rates.
Growth Through AI with Lomit Patel of IMVU
August 20, 2020 • 30 MIN
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Lomit Patel, the VP of growth at IMVU, the world's largest avatar-based social media app. They discuss why the best UA strategies must balance acquisition and retention, Lomit’s use of AI and wholistic growth teams.
Lomit shares how he joined IMVU at a time when the growth graph was heading in the wrong direction, yet with his deep-set passion for AI, he was able to implement automated systems that enabled his growth team to break new ground.
Mobile Growth & Pancakes - Trailer
August 1, 2020 • 1 MIN
In this trailer, Esther shares what to expect from Mobile Growth & Pancakes, and why we are doing this...