MAKE YOUR MARKeting focuses on insights, strategies, and current digital marketing systems which allow you to avoid confusion, choose the right path, and grow your business. Small business owners are inundated by offers of chop-shop marketing tools and tips; trying to understand which route to pursue can be overwhelming. Pia Larson, entrepreneur and founder of Fingerprint Marketing Agency advises listeners on the mechanics of navigating digital marketing that grows leads and drives business. Each episode features informative interviews with industry experts, powerful experiences about others who have crashed and recovered and Pia’s rules of the road. Pia is a professional driver; she maps out successful marketing strategies that leave a unique mark and make sense for her clients. For notes and more episode, go to
37. Building a Mindset for Peak Performance with Kyle Gillette
June 30, 2022 • 33 MIN
I've always felt having the right mindset can be an essential tool to help any business owner find success. I feel it's responsible for 95% of the positive results. My guest today, Kyle Gillette of SAGE Mindset Coaching can help you get the mindset you need to grow your business and take your leadership to the next level. Kyle guides us through his signature 4-part SAGE framework. Self-awareness, which he feels is the foundation of leadership. Accountability is critical to keep your leadership and business together. Growth through strategies and systems will take your business to the next level. And finally, surrounding yourself with a team who is empowered to operate within their strengths and appreciate their role in the business. Tapping into a mindset aligned with who you want to be, how you want to serve, and where you want to go can be extremely powerful! Listen to this episode and be prepared to be inspired! ~ Pia Get all the links, resources and show notes at
36. Developing a Genuine Personality Brand with Danielle Hughes
June 1, 2022 • 29 MIN
Do you feel reluctant to let your personality shine in business? Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients or customers. Surprise! It’s actually the opposite. Joining me today is Danielle Hughes, and she recommends going all in on your brand. Whether you are a solopreneur, a small business, or a big brand, your audience is hungry for personality. They want someone or something to relate to. They crave humanity. That’s what drives connection. Danielle will explain why it's important to give your audience more of you and give some great tips on how to do just that. Join us for this kick-butt conversation! ~ Pia Get all the links, resources and show notes at
35. How to Build Customer Trust Through Privacy Compliance with Jodi Daniels
May 13, 2022 • 22 MIN
Privacy policies and data collection can be confusing, overwhelming, and difficult to keep up with for a business. What do you put in your privacy policy? Are there different laws for different states? How do I safely collect and store my prospect's or customer's data? Do I have to worry about GDPR? These are just a few of the questions you need to be able to answer as a business in today's world. And the rules are changing all the time. Joining me for this episode is Jodi Daniels of Red Clover Advisors. They simplify data privacy practices, so your business can go beyond compliance, build trust with customers, and gain a competitive edge. Customers demand compliance and transparency, and your privacy management needs to be in order if you hope to gain their trust and business. During our informative and interesting conversation, Jodi and I cover privacy policies, cookie consent, data collection, GDPR, and more. But it still feels like the tip of the iceberg! Jodi recommends businesses seek out help from a lawyer or privacy officer for your regulation compliance, much like you would hire a CPA to help with your accounting. No matter where you're at with your privacy, listen in to this episode! ~ Pia Get all the links, resources and show notes at
34. Building a Lifestyle Business You Love with Lee LeFever
April 29, 2022 • 27 MIN
Entrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Common Craft was likely the first company to create explainer videos which have become a common marketing and sales tool for businesses wordlwide. Lee takes us through the multiple business models they pursued―marketplace, digital product licensing, subscription services, distribution partnerships, and more. We also chat about how you, too, can build a lightweight business that supports a life you love. His new book, Big Enough, is a must-read for anyone interested in entrepreneurship, business strategy, and e-commerce. Big Enough arms you with insights into how technology and innovation are changing the face of business―and how the science of happiness and the pursuit of values can help redefine what it means to be successful. Listen to my awesome conversation with Lee! ~ Pia Get all the links, resources and show notes at
33. The Power of Laughter in Life, Love, and Business with Brian Trendler
April 19, 2022 • 31 MIN
Humor and laughter are key when selling, building rapport, getting calls back, being hired, and staying an upright and productive individual. Brian Trendler is an improvisational expert and a vocal variety embracer. He's been a stand-up comedian, an emcee, a motivational speaker, and speech coach throughout his career. Brian joins me on this episode for more than a few chuckles and helps show us how we can use humor in powerful and effective ways. He and his partner, Marcelle Allen, know that funny is hard, but they’ve cracked the code to help make their Six Methods of Humor™ accessible to everyone who wants to become a better, funnier and more engaged speaker or presenter. If you know me, I love comedy and laughing. Brian and I unpack how bringing some humor to your world can help you become a better communicator, one who is being heard, and most importantly, one who is being remembered. Being funny is, well, fun! And these are tools you can use for a lifetime, check out this great episode! ~ Pia Get all the links, resources and show notes at
32. How to Leverage a Positive Mindset for Personal and Business Success with Mary Vivian
April 4, 2022 • 30 MIN
Having the right mindset is essential for success in life and business. Our foundational beliefs, attitudes and biases affect the way we process information and experience the world around us. Having an optimistic mindset increases the likelihood of having a winning perspective and achieving long-term success. Today I'm chatting with the amazing Mary Vivian about all things Mindset. How to focus on the positive and not the negative, how to avoid imposter syndrome, why solving problems for people is more powerful than just "selling them stuff," and so much more. Mary believes, as do I, that regardless of what we are doing, we can always do it better. Small, incremental changes to our mindset and our habits can add up to big results over time. Listen to this wonderful conversation and you'll come away inspired! ~ Pia Get all the links, resources and show notes at
31. Why LinkedIn is Important for Your Business with Louise Brogan
February 26, 2022 • 36 MIN
Would you like to have clients and customers reaching out to work with you? Are you interested in how LinkedIn works and want to know more? Listen to this wonderful conversation I had with Louise Brogan, a LinkedIn pro who helps businesses and individuals build relationships and leverage the power of LinkedIn. Many businesses know they should be using LinkedIn, but beyond creating LinkedIn profiles for all their staff, they aren’t sure what the next steps should be. I learned a lot from this conversation and I'm sure you will too! If you want to learn how to get leads and sales from LinkedIn, raise your profile, and connect with the right people don't miss this one! ~ Pia Get all the links, resources and show notes at
30. How to Grow Your Audience and Your Business as a Podcast Guest with Julie Fry
February 6, 2022 • 29 MIN
Is being a guest on podcasts a part of your marketing strategy? It should be if it isn't! Podcast guesting, or getting booked as a guest on an interview-style podcast, can be a powerful to get your message to your ideal audience. It can also get you in front of new audiences while increasing your credibility as the authority in your field. Today I'm chatting with Julie Fry, founder of Your Expert Guest, a podcast publicity, strategy, and booking agency. We cover a lot in this episode, because this strategy is great for your overall marketing game. From improving your SEO and building your network, to capturing more leads and sales, podcast guesting can be a perfect fit for you. Especially if you are someone who does not like or is tired of spending hours on social media. Leverage other people's audiences and grow your business! I'm a super fan of this strategy that allows you to connect with more experts in your field and ideal customers! ~ Pia Get all the links, resources and show notes at
29. SparkToro: Accurate and Uncomplicated Audience Research with Rand Fishkin
January 15, 2022 • 41 MIN
Do you know where your ideal customers hang out online? My guest today, Rand Fishkin, started SparkToro to help content marketers, social media marketers, advertising pros, and PR folks crawl millions of social and web profiles to find out what (and who) your audience reads, listens to, watches, follows, shares, and talk about online. This tool is amazing! The data SparkToro returns is invaluable to marketers of all kinds. Acquiring it previously required months of expensive surveys and interviews, but with SparkToro's database, it's right there at your fingertips, waiting to be searched. Engage your target customers where they hang out. You can find podcasts, websites, and social media that could never be uncovered through a keyword search. And you can try it for free, you gotta check this out! ~ Pia Get all the links, resources and show notes at
28. Conversion Rate Optimization, Strategic Marketing and Building Relationships with Martin Greif
December 23, 2021 • 37 MIN
Is your website converting like you want it to? My guest today, Martin Greif and his company, SiteTuners, have helped thousands of businesses increase customer engagement and make more sales. This episode can help you grow your business by giving specific directions on how to fix conversion barriers that are stopping website visitors from engaging and purchasing. If you align your user's needs and expectations with their experience on your site, they trust you are the one who can help them solve their problems. Martin and his team specialize in website design that works, testing the strategies they employ, and continually refining the optimization along the way. Your prospects and site visitors deserve a customer-focused experience, so take advantage of Martin’s advice! I know I will! ~ Pia Get all the links, resources and show notes at
27. How to Create and Deliver Engaging Presentations with Confidence with Carol Cox
December 10, 2021 • 26 MIN
Do you have a Signature Talk that helps to position you as an expert and thought leader in your field? Today I'm chatting with Carol Cox of Speaking Your Brand® all about the key elements of a good speech and presentation. She runs us through how you can find the golden nuggets that can lead to a big idea and a wonderful Signature Talk. I know with Covid and all we haven't been meeting in person as much, but Carol reminds of us of the multiple places you can utilize your presentation to engage more listeners, followers, and customers. With her extensive background in entrepreneurship, marketing, politics, higher education, history, and literature, Carol has developed a unique and proven process and framework. With this framework, and her coaching, you can turn your presentations into so much more than a slide deck, making it a reflection of what you do, who you help, and why it matters. This also provides clarity for your listeners and gives you energy and confidence in your message. Even you introverts out there! This is another great conversation.~ Pia Get all the links, resources and show notes at
26. Get Different and Tap Into Distinctive Marketing to Get Noticed with Mike Michalowicz
November 19, 2021 • 27 MIN
Are you better than your competition? Highly likely... And, if you are better than the competition, prospects must find you. My guest today, Mike Michalowicz feels it would be a disservice if they hire a competitor because they never knew you existed. Mike realized that you need to market differently to stand out and get noticed. His new book, Get Different, details how you can do this for your business. It's chock-full of great strategies and techniques that are proven to attract your ideal prospects and quality leads. Listen to this episode, then read this book to set yourself apart from the competition and grow your business! ~ Pia Get all the links, resources and show notes at
25. Human Resource Solutions for Today's Business Environment with Jennifer McKibbin Harris of Look Within HR
November 4, 2021 • 27 MIN
Small businesses have their hands full, and when they grow, they find they need new employees to help carry the load. However, many businesses don't have a dedicated HR professional and often take on these tasks themselves. For a number of reasons, being able to effectively manage an employee lifecycle is critical to the continued success of the business and their brand. Today I'm chatting with Jennifer McKibbin Harris whose consulting business, Look Within HR, assists businesses win when it comes to the Human resources game. With decades of experience, she is able to recommend strategies and channels to tap into that will help elevate the overall productivity, and success, of an organization. If you're interested in a more efficient and high functioning workforce, listen to this episode. And then book a complimentary consultation with Jennifer, you'll be glad you did! ~ Pia Get all the links, resources and show notes at
24. How a Business Leadership and Executive Coach Can Help You Thrive with Jen Hope
October 21, 2021 • 24 MIN
Business and leadership coaching services provide you with a safe, compassionate, confidential environment in which you can discuss business and relationship challenges, practice leadership skills and behavior, and develop strategies and action plans to accomplish your goals. So many leaders feel spread thin and stuck. Yet they are capable of greatness if they just had the right advice, guidance, and support at the right time. Today I'm chatting with Jen Hope, a Seattle-based business, leadership, and executive coach who helps her clients maximize their potential as a high-performer. I can vouch through personal experience that coaching can be a complete game-changer when it comes to improving performance and growing a successful business. If you're stuck, overwhelmed, or unfocused you should check out this conversation, I just love how Jen supports business leaders! ~ Pia Get all the links, resources and show notes at
23. Nonprofit Event Promotion, Management, and Marketing Secrets with Gazala Uradnik
October 8, 2021 • 25 MIN
Are you trying to get more donors and more attendees to come to your nonprofit fundraising events? Today, I have the privilege of talking with Gazala Uradnick of GFS Events, she's a client of mine, and we've worked together with other nonprofits. She started working with nonprofits in 2012 when she created GFS Events, because she was on a nonprofit board and volunteered. And she could see that they needed help in fundraising and strategic event planning. So I wanted to talk to her about her success because she has grown. She has some amazing tips and strategies to help nonprofits rake in more donations with their fundraising efforts and events. We also talked about pivoting to doing virtual online events and also some great tips on how to leverage online, virtual platforms for nonprofits. If you are out there listening and are involved with a nonprofit, this is the episode for you! ~ Pia Get all the links, resources and show notes at
22. Animation Storytelling and Marketing Success with Karl Pontau
September 16, 2021 • 34 MIN
Can you tell your story with animation? In this episode of Make Your Marketing. I interviewed Karl Pontau, who is the owner of Squash and Stretch Productions, an animation studio outside of San Francisco. And this is such a great episode here. So many golden nuggets of why you should consider animation-style explainer videos to tell your story for your business. There are different ways to create emotion and to save time through explainer videos, you distill your idea into these "shorts" and it goes much farther than just the cheap explainer videos that we're used to seeing in the market. You're going to want to take your notes, and maybe even listen a couple of times, Karl has some great takeaways. He and his team, create custom animations to explain very complex concepts. We're going to talk about some of the things that he's helped businesses explain and how crafts a story formula that works for these videos. I even get vulnerable and let Karl review my website using his five-point assessment, and it's quite revealing. You can get the same powerful review for free. The link is in the notes and mentioned in the episode. And he has quite an origin story explaining why he got into animation. So I hope you give it a listen, this is a good one! ~ Pia Get all the links, resources and show notes at
21.The Power of Paying Attention to What Matters Most with Neen James
September 3, 2021 • 36 MIN
Neen James believes that when we pay attention to what matters most, we make more money, get more done, and develop stronger relationships. I agree. It's a busy world out there and focused attention with your priorities in mind will help you be more efficient and more productive. We all know this, but it is easy to get distracted, become overwhelmed, and try to "multitask" to get more done. Our unrealistic expectations often lead to frustration. After seeing Neen speak, I knew I had to bring her onto the show! She's a real "Energizer Bunny" and her techniques and strategies for maintaining priorities can be life changing. And there's a reason she's been named one of the top speakers on leadership by Global Guru multiple times. It's not about doing everything, it's about doing the things that matter most. This episode is chock-full of goodies, get ready to take some notes! If you are looking to regain control of your overwhelming and over-committed life, listen to this episode and hop on the Neen Train! ~ Pia Get all the links, resources and show notes at
20. Conversion Copy and Words That Attract Clients with Mara Glazer
August 26, 2021 • 35 MIN
What is direct response copy? And why is it an investment you must make in your business? Copy is every single word you use to promote, sell, and deliver your product or service in your business. And because you can't promote and sell your offerings without communicating what they are and how they help people, your sales copy has one of the most important jobs in your company. Today I'm talking with one of the best copywriters in the industry, Mara Glazer. Do you know you need amazing copy but just don't have the time to sit down and get the words on paper? Or maybe you ace it when it comes to content but can't seem to make your sales copy come to life. When you sit down to start writing your sales copy, do you find yourself at a loss for words? Listen to this episode, and you'll discover some tips and tricks to get you unstuck. Have the right words on your website and within your brand message is critical to your success. If you confuse prospects, they won't continue down your sales path or funnel. To create an engaged and interested audience, you will need the conversion copy that works, and that's what Mara does best. She's been called the "World's Best Female Copywriter" for good reason. Check out our conversation, and you'll b sure to come away with some golden nuggets, I know I did! ~ Pia Get all the links, resources and show notes at
19. Start A Podcast Pipeline to Keep the Referrals and Clients Flowing with Dr. Jeremy Weisz
August 21, 2021 • 31 MIN
Every business needs referral partners and clients. Without referral partners and clients, businesses can’t survive. Today I'm talking with Dr. Jeremy Weisz of Rise25. Dr. Weisz and his partner, John Corcoran, help their clients launch podcasts, which allow them to leverage their new show and start conversations with their highest value referral partners, clients, and strategic partners. Dr. Weisz has been in the podcasting game since 2008 and has honed his process to a "T." You can take the conversations you are already having, or build new connections, and create amazing content. Their goal at Rise25 is to make sure their clients get ROI from their podcast by forming valuable relationships and being a leader in their space. I'm so glad I started this podcast, and after picking up some more great tips from Jeremy, I'm convinced it was the right thing to do. He feels it is THE best way to generate leads and grow a business. And after you listen to this episode of Make Your Marketing and our conversation, you will probably feel the same! ~ Pia Get all the links, resources and show notes at
18. Highly Effective Content Marketing Strategies That Drive Sales with Marcus Sheridan
August 12, 2021 • 33 MIN
To be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of questions. Having the answers they are looking for can attract ideal prospects to your company―but only if your content strategy puts your answers where they can find them. Today I have the author of one of my marketing go-to guide, Marcus Sheridan on the show. And that guide, the book "They Ask, You Answer", details proven strategies for transforming your sales and marketing plan into a powerhouse for your company. I call it my "secret jet fuel" because it's like throwing gas on fire, explosive! Listen in today as we go over some detailed examples and tactics you could easily begin to employ tomorrow, bringing results and more sales. And then get the book. I've read it at least four times and I gain valuable insight and ideas every time. This is a killer interview and will definitely help you Make Your Mark(eting)! ~ Pia Get all links, resources and show notes at
17. How To Sell Successfully Without Being Salesy or Pushy with Nikki Rausch
August 5, 2021 • 35 MIN
The art of selling can be overwhelming and uncomfortable if you don’t have a process to follow. And can I let you in on a little secret? Selling isn’t about you. It’s about the person in conversation with you. It’s about your lead. Your prospect. Your connection. How you can make the selling process as easy as possible for them, so they get clear on whether they need what you’re offering. Today I'm talking with Nikki Rausch, a sales expert and coach. And you should get ready to take a few notes, because she's dropping value bombs all throughout the conversation. Discovery calls, how to get the most of them. We also go through her 5-step sales process, The Selling Staircase, this is priceless! You'll even learn the difference between "Dog Calling" and "Cat Calling." And Nikki reveals the three secrets of the losing process. Plus so many more golden nuggets. Remember, selling isn’t selfish. Selling is ultimately providing value to your prospects in a way that makes them excited to exchange their dollars for your offer. Why? Because they are confident that your offer will change their lives, and that transformation is worth the money. Listen to this, and you'll see why I have hired Nikki as my Sales Coach, she is amazing! ~ Pia Get all links, resources and show notes at
16. Create A Great Customer Experience and Retention Strategy with Joey Coleman
July 30, 2021 • 34 MIN
You might know how you acquired your customers, but do you know why they left? After making huge investments of time, money, and energy to acquire new customers, most companies see between 20 percent and 70 percent of those customers disappear in less than one hundred days. They break contracts, cancel memberships, stop using your product, or simply never come back. Today on the show I have the great pleasure of talking with Joey Coleman. Joey helps companies and organizations create a comprehensive customer experience strategy. As he explains, by creating remarkable customer experiences, you can stop your customers from leaving and keep them coming back for more. Joey is the author of the fantastic book, Never Lose A Customer Again (you should read this!) and during this episode, he outlines the eight different states or phases a customer goes through during their experience with a business. And if you meet your customer at the state they are in during their journey with you, they will stick with you and come back. If you drop the ball along the way, you will likely lose them. Listen to this one, it's chock-full of goodness and powerful takeaways! ~ Pia Get all links, resources and show notes at
15. Let the Girls Fly - Women As Business Leaders with Andrea Heuston
July 23, 2021 • 27 MIN
Women are underrepresented in leadership roles. According to Harvard Business Review, only 3% of Fortune 500 CEOs are women, and just over 5% of executives in Fortune 500 companies are women. The Women Presidents’ Organization, or WPO, reports that only 3% of women-owned businesses gross over a million dollars a year, worldwide. Historically, men are looked to lead. There are some great examples of female leadership throughout history – Joan of Arc, Ruth Bader Ginsburg, Margaret Thatcher – but we hear about them because they were the exception, not the rule. Today I'm chatting with my good friend Andrea Heuston, CEO of Artitudes Design, and we talk about why women haven't been seen as leaders, challenges they face, and ways they can find success. We also dive into how younger women and girls can now be inspired to become leaders because, as Andrea puts it, "There are no barriers anymore, women aren't seeing the glass ceilings." A great conversation full of stories, tips, and inspiration. I really enjoyed this one, and I'm sure you will too! ~Pia Get all links, resources and show notes at
14. Customer Case Stories - Video Testimonials That Work with Ian Garlic
July 16, 2021 • 42 MIN
Do you know what’s better than a silver bullet when it comes to your marketing? A Video Case Story! That's right, stories are the most engaging content. And that might not be all they're good for - video case stories drive traffic, increase conversion, and speed up sales. Interested in learning how to properly collect or craft your own videos? In this week's episode of the Make Your Marketing podcast I talked to Ian Garlic of He is a storyteller and videographer, and he helps his clients tell their stories. I know storytelling is a hot topic right now, and he has a whole system that starts with strategy and 56 ideas or more of how you can use video to tell your story. And also how to get storylines from your potential clients and your current clients. You're going to want to listen to this episode. There's so much good information that we unpack! ~Pia Get all links, resources and show notes at
13. Using the Power of Story in Your Marketing with Melissa Reaves
July 8, 2021 • 29 MIN
Stories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling has become a focus for business leaders and marketers. There is a lot of research out there that explains the power of stories. It boils down to the wonderful capacity stories have to create shared memories. What does this mean? In short, when we tell a story to someone, their brain reacts as if they are reliving the same thing. A story can help make our communication more predictable and easier for brains to digest. Consumers are so familiar with stories that they immediately recognize the pattern and it serves as a fast track for our ideas. My guest today, Melissa Reaves, draws upon her 20 years of tech sales, marketing, branding and professional acting to teach her clients and students how to make presentations genuine, authentic and memorable. Audiences lean in and wait for the next sentence, fully engaged and wanting more. Ready to learn how she does it? Listen in to this episode as we unpack some of the storyteller's "tricks of the trade" which will allow you to captivate, motivate, and inspire your prospects and customers. This is a good one! ~Pia Get all links, resources and show notes at
12. Where to Begin with Search Engine Optimization (SEO) in 2021 with Chris Dreyer
July 2, 2021 • 27 MIN
When it comes to search engine optimization for a new or existing website, some businesses can be intimidated due to the amount of information out there. And often, they won’t have the help of an experienced in-house SEO marketer or consultant, so they end up doing nothing. Today, we’re going to look at some easy things you can do to start your website’s SEO on the right foot – even if you can’t hire a professional to help you out. My guest, Chris Dreyer from, helps personal injury attorneys dominate the first page of search engine results. H joins me and breaks down where to start, what to focus on, and what to avoid when it comes to your SEO (search engine optimization) strategy. This is something every business with a website needs to pay attention to, because it can completely change your business if done correctly. Google and other search engines reward sites that get this right with more traffic from your ideal prospect. There's definitely some work that needs to go into it, just like any marketing strategy, but I believe wholeheartedly that it's totally worth it. Listen in today! ~Pia Get all links, resources and show notes at
11. Social Media Marketing Tips and Trends with Jason Yormark
June 24, 2021 • 35 MIN
Despite the popularity of social media, many small business owners don’t feel social media savvy. Their strength is usually in what they do or offer. That’s understandable and perhaps you even feel this way. However, the reality is that marketing is what’ll allow you to keep doing what you love and are so good at, and social media marketing is especially important these days. Today I'm chatting with Jason Yormark of Socialistics, a social media marketing agency with a truckload of great tips and experience. A lot of businesses dabble in social media marketing just because they feel like they need to, as a "check box" marketing strategy. But there are specific platforms and approaches you should keep in mind depending upon your ideal customer. If you're wondering how to use social media for your business, look no further than some of the tips in this episode or reach out to Jason and tap into his free tools available at Socialistics. Social media can be a powerful marketing channel if used correctly, and you shouldn't be afraid to utilize it. I guarantee your customers are there, and you can connect with them! ~Pia Get all links, resources and show notes at
10. Video Marketing Strategies That Work with K'ai Roberts Fu
June 18, 2021 • 29 MIN
Videos can help you create an immediate emotional connection with your potential customers. And most business owners would agree, that videos and video marketing would help them look more professional and stand out from their competition. But yet, so many continue to struggle to employ video into their marketing mix and content strategy. Why? For some, they are simply uncomfortable on camera, or they are unsure what to say. Also, the technical know-how and assumption it's too expensive may keep businesses who would benefit greatly from video from even considering trying. My guest today is K'ai Roberts Fu, a video production specialist with a wealth of knowledge and experience. I've worked with her on several projects that have helped businesses get more leads and close more sales. And today, she's going to answer some common questions and debunk a few myths as well, along with giving you listeners some proven and easy strategies you an implement. Video is here, it's been her for a while, and you should tap into it to elevate your business in a number of ways. You will raise more awareness and drive more sales using video, I know it. And I know you'll love this conversation, I sure did! ~Pia Get all links, resources and show notes at
9. How to Scale Your Business Easily with Jason Swenk
June 11, 2021 • 28 MIN
Today on the show, I speak with my mentor and agency coach Jason Swank, who helps other agencies scale and market. What I love about Jason is that he's constantly bringing other agencies together to inspire us to grow bigger and better and market our business in a way that works now. And you don't have to own an agency to listen to the show. This is for all small business owners that might have a service industry focus.There's some good stuff in the show for everyone! Get all links, resources and show notes at
8. What Your Customer Wants and Can’t Tell You with Melina Palmer
June 4, 2021 • 35 MIN
Behavioral economics is the marketing research future of brands and business and today I'm thrilled to have business owner, consultant, podcaster, and behavioral economics expert Melina Palmer on the show to help us unpack this and show you how it can help you grow your business. Her new book, What Your Customer Wants (And Can’t Tell You) goes beyond an academic understanding of behavioral economics and into practical applications you can tap into right away. During this fascinating conversation, learn how real businesses and business professionals just like you can use science to make your company better and more profitable. In her book and in our discussion, you can learn how to use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Listen in as Melina and I chat about how the consumer brain works and discover tools you can quickly use to influence consumers. Effectively market your brand by clarifying and understanding the needs of your customers. This is a great book, I highly recommend it, and you'll love this episode! Get all links, resources and show notes at
7. Mindshare Marketing: How to Get Customers to Think About You First with Dan Edwards
May 27, 2021 • 32 MIN
Dan Edwards is a real estate agent in my area. I've known him for several years and he's not just your regular real estate agent, he knows his business inside and out. And, what I love the most about him is he is an expert marketer. You're going to get a lot of tips out of him with today's conversation. Dan's got a background in sales, business technology, and he's become one of the top real estate professionals in the greater Seattle area. And he loves people. He's great at marketing his businesses and he's a natural at putting people together. We talk about how businesses can market themselves today and most importantly, how they can be "top of mind" with their customers. What Dan calls Mindshare, owning a space in your customer's mind. Dan share some of his best tips, including how to stand out from the crowd, his 36-Touch program, and many more great takeaways. Let's get on with the episode. Get all links, resources and show notes at
6. How a Podcast Can Help You Engage with Customers and Stand Out from Competition with James Hamilton Healy
May 21, 2021 • 32 MIN
You’re great at what you do. You already have a proven offer and an audience that loves it. You’re ready to scale and reach more people. And podcasting can be the perfect vehicle to connect and engage with your ideal customers. Podcast listeners are loyal, affluent, and educated. And with over 50% of the U.S. population considering themselves a podcast "fan," that's a lot of ears in which you could be streaming your message. Podcasting is trending upward, and if you want to stake your claim in your market with an authority building and magnetic show, the time is now. I'm really excited about today's guest James Hamilton Healy. He is our podcast, producer and strategist, and he's been amazing working with to help our clients launch their podcasts. There are a lot of reasons for starting a podcast and many benefits that you may not be aware of, and we're going to go over that in today's episode. More than any other medium, podcasting allows you to build a stronger relationship with your audience, faster. When you think about it, when a person is listening to you, your voice is in their ear (literally if they are listening with earbuds). It's intimate. They can pick up on your intonation, the emotion in your voice. And not only are listeners loyal, they are on the go, and in today's mobile world, podcasting fits in perfectly. Listeners can connect while walking the dog, cleaning up the kitchen, getting ready for work in the morning, or driving a car. We all know our customers get to know, like, and trust us through the content we create. Podcasting allows you to quickly create high-value content that can be repurposed in a number of ways. Social media posts, blog articles, book chapters, press releases, and many more content assets can be spun from a podcast episode. Listen in as James and I unpack some of these benefits, and feel free to reach out to me if you have any questions or want to learn more about starting your own show! Get all links, resources and show notes at
5. Connecting the Dots to Inspire Innovation and Turn Creativity into Money™ with Bill Stainton
May 13, 2021 • 38 MIN
You are creative. You are an innovator if you choose to be. You have everything you need, you don't need any other special training. Today's guest, Hall of Fame speaker and innovation expert Bill Stainton talks to us about how we all can find new and interesting dots, then how we can connect those dots to inspire innovation. He breaks this process for turning creativity into money down into three key steps: 1. Lights! This is the ideation stage. It's about coming up with lots and lots of ideas (light bulbs) — and THAT'S IT! Bill's techniques will have you and your team coming up with dozens of killer ideas. 2. Camera! This is the process of evaluation. During this stage, you and your team will focus (like a camera) on the highest value ideas from the dozens you've generated. You'll narrow them down to no more than 3 (preferably 1) that you'll take to the next stage. 3. Action! This is implementation, where the rubber hits the road. You and your team have generated dozens of ideas, and focused in on the very few (or one) that will move the needle. Now it's time to formulate a game plan for bringing it into reality. On today's episode, Bill guides us through the important ideation stage, and gives us great ideas on how we can inspire our own creativity. Then he shows us how to turn that creativity into innovation, because, as Bill says, "Creativity on its own is worthless. It's important, but worthless because there's no value in ideas." They key here is to take those, winnow them down to the select few good ones, and implementing them. I'm sure you'll get a lot out of this episode, I really enjoyed my conversation with Bill and I'm sure you will too! Get all links, resources and show notes at
4. Organic Search Engine Optimization [SEO] That Works Today with Hayk Saakian
April 15, 2021 • 32 MIN
SEO or Search Engine Optimization is one of my highest recommended strategies for businesses to implement. Prospects finding us through organic search, not paid advertising, account for about 50% of our leads. Today I'm talking with Hyak Saakian who is a leading SEO specialist and app developer about some tactics you can employ quickly and easily to boost your search engine rankings. If you make these tweaks and work on your SEO game consistently, over time you will see results. Hyak and I break down the three-legged SEO stool: - Technical factors - is your website is built soundly, is it easy for Google to understand. - Content - the actual words on your site, do they match what consumers are actually looking for. - Link factors - your online digital presence, are you considered reputable. We go into detail about all three of these important aspects of SEO and give you some great tips for quick wins, along with long-term strategies and solutions. Competition can be fierce and Google wants searchers to have a good consumer experience. If you can implement some of these tactics and create that better experience, you'll be rewarded with higher ranking and more visitors. I'm sure you'll get a lot out of this episode, SEO is one of my favorite, in not THE favorite marketing strategy for a lot of our clients... and myself! Get all links, resources and show notes at
3. Finding the Winning Marketing Strategies and Trusting the Results with Bruce Spurr
April 15, 2021 • 43 MIN
There's a boatload of marketing strategies for businesses to choose from, how do you know which is the best for you? On this episode, I chat with Bruce Spurr who has worked with businesses of all types implementing marketing plans that work. There are a lot of great takeaways from our conversation, but the bottom line is that you need to trust the results. If you have one, two, or three strategies that are working, just stick with them, grind it out, and put more effort into them. If they aren't working, then reiterate and try something different. I see too many business owners getting overwhelmed with all the options and attempting to "do it all" which dilutes the results and is harder to track. Bruce and I agree, focus is key. He likens it to starting a marketing "bonfire." It takes a little time to get it fired up and burning hot, but once you do, it's best to simply add more logs to the fires and keep building it up, instead of trying to start another fire. Stick with the fundamentals, like a great website with good copy and email marketing, keep focusing, and trust the results. There are more golden nuggets in this episode, I took plenty of notes for myself! Be sure and give it a listen. Get all links, resources and show notes at
2. How to Create a SuperBrand with Gil Nevo
April 15, 2021 • 33 MIN
"Branding can be complicated. I want to make it easy and accessible so small businesses can compete and ultimately rule the world." Gil Nevo joins the podcast for a value-packed discussion about branding and how important it is in today's digital marketplace. Gil's been a creative in TV and advertising for over 15 years. My favorite part about Gil is he animated over a hundred episodes of the show South Park. Yeah. We know, you know, South Park. He's also helped brand powerhouses like Coke, Ben and Jerry's, and Vitaminwater communicate their messages around the world. Gil has worked with many different capacities in his career. He's also worked alongside me with our clients at Fingerprint Marketing to help with branding and messaging and strategy. So today we are talking about so many things around branding for small businesses, what the misconceptions are, what does it really mean to brand your business, and why it's way more than a logo. You're going to want to check this episode out. Get all links, resources and show notes at
1. Get Ready to MAKE YOUR MARKeting!
April 12, 2021 • 10 MIN
Welcome to MAKE YOUR MARKeting, I am your host Pia Larson, founder of the Fingerprint Marketing Agency. In today’s episode, I am going to talk about How to Choose the Right Driving Instructor and School. I’m going to tell you more about my background, business, qualifications, and experiences. I also want to explain why knowing your destination matters when choosing who to work with. Throughout the episodes I’ll share simple road rules and other tips for keeping up with traffic. Now, let’s get this show on the road…. Notes and more episodes: