Why is it that some people or businesses seem to attract attention without effort while the rest of us struggle to get our message heard?
I'm Aaron Kozinets, the founder and CEO of Influence Hunter, an influencer marketing agency that helps companies of all sizes scale through the use of influencers.
On this podcast, we share stories from those that have it… and those that leverage it, to help you develop what we believe could be the most important skill in business right now: influence.
Every two weeks, I host interviews with business leaders, individuals and industry experts that have built or leverage influence to succeed.
Capturing Content and Tracking Influencers to Save Time and Increase ROI
November 29, 2021 • 46 MIN
In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Joe Anderson, Co-Founder of Mighty Scout which is a platform that helps companies track and report influencer campaigns.
Joe discusses his early days as an entrepreneur where he started a marketing agency called Walter Reed Consulting in which he built and promoted websites for businesses. After several entrepreneurial ventures and pivots, Joe is now focused on Mighty Scout, one of the industry leaders in influencer reporting. Joe discusses his lean Startup approach to his company, how he incorporates feedback to continuously improve his product, and shares his insight on how the influencer marketing industry has evolved over time.
How to Pivot During a Crisis and Build a Great Team
October 25, 2021 • 46 MIN
In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Michael Siegel, Co-Founder and CEO of Decocrated Curated Home.
Michael discusses how he built and scaled Decocrated from what started out as a small mom and pop shop picture framing business into the industry leader in the home décor subscription box space. Decocrated has won the award for the best home décor subscription box three years in a row. Michael also discusses his advice for building a great team, the obstacles he faced with events occurring such as the mortgage meltdown in 2008, and how he has used influencers to scale his digital marketing efforts.
Word of Mouth on Steroids with Ucef Kaawach, CEO at B. Easy Social
September 7, 2021 • 52 MIN
In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Ucef Kaawach, Founder and CEO of B. Easy Social. Ucef discusses his entrepreneurship journey from a young age where he pursued drop shipping for his clothing brand, flipping items on Kijiji/eBay, and starting his own Amazon FBA Business where he generated over $100,000 in revenue after only one year. Ucef also discusses all things influencer marketing, such as how to find the best influencers and what things to look for, his advice for managing paid campaigns and negotiating with influencers, the biggest misconceptions of the Influencer Marketing industry as well as his experiences working with large influencers such as Floyd Mayweather and Kendall Jenner, and why Influencer Marketing is considered word of mouth on steroids.
The Two-Sided Influencer Marketplace with Adam Silverman, CEO of Hot Dot Media
July 22, 2021 • 46 MIN
In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Adam Silverman, CEO of Hot Dot Media. Adam Silverman discusses his journey as a serial entrepreneur from a young age, talks about the future of influencer marketing and where he sees Hot Dot Media in the next few years, his tips and tricks for increasing the reach and potential virality of TikTok videos, and his advice for those looking to build their own influence. His most recent venture, Hot Dot Media, gives brands who are looking to promote their business an easy platform that gives them the tools to be able to meet, talk and get to work quickly. It was recently acquired by Wondr Gaming which is a publicly traded company that builds partnerships and fosters community within the gaming and Esports industries by creating and acquiring new assets.
Bringing Order to Entrepreneurship Chaos with Erik Rivera, Founder & CEO of Honest Paws
June 23, 2021 • 56 MIN
In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Erik Rivera, Founder and CEO of Honest Paws. They discuss the art of bringing order in entrepreneurship chaos, and the core principles for entrepreneurial success, and the biggest challenges in CBD for the pets business.
Mark Cuban, Closing B2B Deals & The Importance of Ops with Austin Maxwell, Co-Founder of Kanga Coolers
June 9, 2021 • 65 MIN
In this episode of Hunting Influence, Aaron is joined by Austin Maxwell, Co-Founder at Kanga Coolers. They discuss the Kanga Coolers origin story, the Shark Tank experience and their relationship with the shark that did the deal: Mark Cuban.
Selling Love, Building A Brand & Helping People with Eric Bandholz, Founder of Beardbrand
May 26, 2021 • 64 MIN
In this episode of Hunting Influence, Aaron is joined by Eric Bandholz, Founder of Beardbrand. They discuss why Beardbrand's motto is "keep on growing" which refers to both your beard and yourself... the single most impactful moment in Eric's entrepreneurial career and Eric's biggest hiring lesson.
From College to Shark Tank, How to Succeed as a Young Entrepreneur with Nick Hamburger, Co-Founder & CEO of Quevos
May 12, 2021 • 57 MIN
In this episode of Hunting Influence, Aaron is joined by Nick Hamburger, Co-Founder and CEO of Quevos. They discuss Nick’s Shark Tank experience (SPOILER: they got investment), how he managed to launch a brand whilst still in school, and how to succeed as a young entrepreneur.
How to Engage Customers with Brian Shimmerlik, Co-Founder & CEO of Vengo Labs
April 28, 2021 • 49 MIN
In this episode of Hunting Influence, Aaron is joined by Brian Shimmerlik, Co-Founder & CEO of Vengo Labs. They discuss how Brian got started on his entrepreneurial journey, the obstacles that stood in his way when creating Vengo Labs vending machine business and their Shark Tank experience.
Experimentation, Selling & Snacks with Samy Kobrosly, Chief Snack Bagger & Co-Founder of SNACKLINS
April 14, 2021 • 70 MIN
In this episode of Hunting Influence, Aaron is joined by Samy Kobrosly, Co-Founder & Chief Snack Bagger of SNACKLINS. They discuss Samy’s journey from working in a restaurant to creating his own snack business, the importance of experimentation and why “control” is not a word in SNACKLINS vocabulary.
The Competition Myth with Mariam Elghani, Founder & CEO of Mariam’s Garlic Goodness
March 24, 2021 • 38 MIN
In this episode of Hunting Influence, Aaron is joined by Mariam Elghani, Founder & CEO of Mariam's Garlic Goodness. They discuss the importance of brand ethos, maintaining a positive mindset and why other entrepreneurs should seek competition.
Shark Tank, Sustainable Products & the Importance of Tracking Ad Dollars with Wylie Robinson, Founder & CEO of Rumpl
March 17, 2021 • 49 MIN
In this episode of Hunting Influence, Aaron is joined by Wylie Robinson, Founder & CEO of Rumpl. They discuss how and why Rumpl develops products with post-consumer recycled materials, Rumpl's growth channels and Wylie's experience on Shark Tank.
From Zero to 1,000 Stores with Alex Valley, CEO & Founder of Unity Wellness Co
March 1, 2021 • 60 MIN
In this episode of Hunting Influence, Aaron is joined by Alex Valley, CEO & Founder of Unity Wellness Co. They discuss how Alex has already raised more than $1m, placed their beverages in over 1,000 stores across the US and dreams up new SKU's.
Hunting Influence - Trailer
March 1, 2021 • 1 MIN
In this trailer, Aaron shares what to expect from Hunting Influence, and why we are doing this...
Zero to 2.3m TikTok Followers with Cosette Rinab, Creator of TikTok
March 1, 2021 • 64 MIN
In this episode of Hunting Influence, Aaron is joined by Cosette Rinab, Creator of TikTok. They discuss how Cosette has grown her TikTok following to 2.3m followers through DIY, science experience and still fashion videos.