We assume that if we offer our customers more choices, then they’ll be more likely to buy our products since it’s more likely that they’ll find something they’re looking for. That’s why most companies offer a large variety of products.
But here’s the interesting thing about choice: if a prospect is presented with too many choices, they are actually less likely to buy.
This was proven by Sheena Iyengar and Mark Lepper from Columbia and Stanford University in a study about jams.
It was with great interest then that when I discovered Steve Martile's 2-step framework for creating predictable income I wanted to learn more.
Steve's method isn't to just reduce the number of offerings his client promote, it's to slash them down to just one.
How would you feel about doing that? It's a brave decision, right?
As it turns out, this is also a very profitable decision.
In this episode, Steve and I discuss:
As always to find out more about the show do visit our show notes page where you will find an infographic explaining Steve's framework. You can also join our mailing list there and get new podcast episodes delivered directly to your inbox.
This episode is sponsored by the Get Real About Business Mastermind. Surround yourself with experts and get top-notch advice to increase profits in your business and scale it for greater impact. Apply today for a complimentary Discovery Call and find out how a business mastermind can help you take your business to new levels.
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today so you never need to miss an episode. I have some world-class expert interviews coming up and there are more solo episodes from me. If you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe on Apple Podcasts!
And if you’re feeling extra generous, I'd really appreciate it if you left me a review over on Apple Podcasts, too. Each review helps other people find my podcast and I also LOVE reading them and finding out what you think about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you so much in advance!