Get Real About Business Podcast
#55: How to Create a Predictable Income for Your Business Using this 2-Step Framework
October 24, 2019
The best marketing strategies are usually the simplest. Steve Martile embraces this principle with an incredible 2-step framework designed for consultants, coaches and service provider experts.

We assume that if we offer our customers more choices, then they’ll be more likely to buy our products since it’s more likely that they’ll find something they’re looking for. That’s why most companies offer a large variety of products.

But here’s the interesting thing about choice: if a prospect is presented with too many choices, they are actually less likely to buy.

This was proven by Sheena Iyengar and Mark Lepper from Columbia and Stanford University in a study about jams.

It was with great interest then that when I discovered Steve Martile's 2-step framework for creating predictable income I wanted to learn more.

Steve's method isn't to just reduce the number of offerings his client promote, it's to slash them down to just one. 

How would you feel about doing that? It's a brave decision, right?

As it turns out, this is also a very profitable decision. 

In this episode, Steve and I discuss:

As always to find out more about the show do visit our show notes page where you will find an infographic explaining Steve's framework. You can also join our mailing list there and get new podcast episodes delivered directly to your inbox.

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This episode is sponsored by the Get Real About Business Mastermind. Surround yourself with experts and get top-notch advice to increase profits in your business and scale it for greater impact. Apply today for a complimentary Discovery Call and find out how a business mastermind can help you take your business to new levels.

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