Building a Brighter, More Insightful Future with Kerry-Ellen Schwartz, Director of Consumer Insights - Predictive Intelligence & Platform Innovation at PepsiCo Foods North America

Who will your consumers be 10 years from now? How will they change? How will they stay the same? Answering these questions isn’t easy, but combining insight, foresight, and empathy can take you a long way – no crystal ball needed. In this episode of The Consumer Insights Podcast, Thor is joined by Kerry-Ellen Schwartz, Director of Consumer Insights - Predictive Intelligence & Platform Innovation at PepsiCo Foods North America.

Who will your consumers be 10 years from now? How will they change? How will they stay the same?

Answering these questions isn’t easy, but combining insight, foresight, and empathy can take you a long way – no crystal ball needed.

In this episode of The Consumer Insights Podcast, Thor is joined by Kerry-Ellen Schwartz, Director of Consumer Insights - Predictive Intelligence & Platform Innovation at PepsiCo Foods North America.

They cover:

The difference between foresight and insight
Why human centricity and empathy are core to the best insights work
The importance of meeting consumers face-to-face
Why it’s essential to factor in the impact of time on innovation
The benefits to spending time on both the agency and end-client sides
Why it’s important to both challenge and be challenged
The impact of mentoring junior researchers
Why happiness should be paramount no matter where you are in your career

If you want to learn how you can build a brighter, more insightful future, tune in to this episode of The Consumer Insights Podcast.

And connect with Kerry here:

LinkedIn: https://www.linkedin.com/in/kerryellenneal/
PepsiCo: https://www.linkedin.com/company/pepsico/

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