The Consumer Insights Podcast
How Uncovering Values Unlocks Insights with David Allison, Founder of Valuegraphics
March 9, 2023
Are you paying attention to who your customers are? Or are you only paying attention to what they are? While demographics have a purpose, they can’t give you a deep understanding of what really drives people. And that’s where the role of values comes in. In this episode of The Consumer Insights Podcast, Thor is joined by human values expert David Allison, Founder of Valuegraphics and author of The Death of Demographics and We Are All the Same Age Now.
Are you paying attention to who your customers are? Or are you only paying attention to what they are? 

While demographics have a purpose, they can’t give you a deep understanding of what really drives people. And that’s where the role of values comes in.

In this episode of The Consumer Insights Podcast, Thor is joined by human values expert David Allison, Founder of Valuegraphics and author of The Death of Demographics and We Are All the Same Age Now

And connect with David here:

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Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.

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