Meeting Consumer Expectations in Dentistry with Melissa Turner, Senior Executive Consultant at Cellerant Consulting Group

In this episode of The Dental Economist Show, host Mike Huffaker is joined by Melissa Turner, Senior Executive Consultant and Chief Hygiene Officer at Cellerant Consulting Group. Join them as they discuss consumer expectations, effective marketing strategies, and the connection between oral and overall health, as well as the significance of inclusivity in dentistry's future.

In this episode of The Dental Economist Show, host Mike Huffaker is joined by Melissa Turner, Senior Executive Consultant and Chief Hygiene Officer at Cellerant Consulting Group.

Join them as they discuss:

Changing consumer expectations
Effective marketing strategies
The connection between oral and overall health
The significance of inclusivity in dentistry's future
The importance of branding

Melissa is Senior Executive Consultant and Chief Hygiene Officer at Cellerant Consulting Group; she currently leads the Cellerant Best of Class Hygiene Awards. Melissa is also a founding board member for the American Mobile & Teledentistry Alliance, co-founder of The Denobi Awards and the National Mobile & Teledentistry Conference, and the creator of the I Heart Dentistry Network. Her newest project is Smile Proud, an advocacy organization built to support current and future LGBTQIA+ dental professionals. She also founded I, Woman, a podcast for women founders, executives, and entrepreneurs.

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Episode Highlights:

06:51 - 08:55 - The Changing Nature of Dental Practices

09:21 - 10:55 - Patients vs. Consumers

12:08 - 14:21 - Integrating Oral Health with Overall Health

15:10 - 17:51 - The Importance of Branding and Marketing

18:45 - 22:24 - The Benefits of Virtual Care