It is no longer acceptable for companies just to make profits. Audiences are demanding transparency on non-financial information that they deem will affect a business's bottom line in the future. And ESG is no longer a silo department within a corporation today. The team responsible for executing an ESG report is cross-functional. Welcome to Sustainable Minds: Exploring the Interplay of Corporate Brand, Core Beliefs, and ESG by Baker Brand Communications. In the following series, Gary Baker and Roxanne "Rocket" White investigate how purpose, vision, and values can guide your company's sustainability actions, behaviors, and mindsets and discuss their impact with the help of ESG-focused guests from around the globe.