Making Seductive Offers w/Peter Sandeen
January 13, 2021
This week Jeremy interviews Peter Sandeen. Peter is best known for creating marketing messages that make people immediately feel like the offer is a perfect fit. He's often called the marketers' marketer because over half of his clients are actually other marketing experts who want to see their own blind spots and make sure they're focused on what matters most.
This week Jeremy interviews Peter Sandeen. Peter is best known for creating marketing messages that make people immediately feel like the offer is a perfect fit. He's often called the marketers' marketer because over half of his clients are actually other marketing experts who want to see their own blind spots and make sure they're focused on what matters most.
In this episode you’ll hear:
- What 3 things affect sales consistently
- Why you should focus on messages beyond the page
- The two areas of communication you should focus on
- What areas to focus on when looking at your ideal customer
Quotes
"The goal is that you're not trying to convince people to buy something they don't actually want. But rather you have people who want what you're offering, it feels right for them, and then you just present it to them instead of trying to manipulate them into thinking it's a good thing"
"It's very hard to convince someone to start listening to you if they already decided they shouldn't listen to you."
Links