Trust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis Health
June 21, 2022
In this episode of Pharma Launch Secrets, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. They discuss the impact of the pandemic on pharma and biotech companies and how COVID-19 is driving them to evolve their product launch strategy.
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In this episode, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health.
They cover:
They cover:
- What impact did COVID-19 have on driving pharma and biotech companies to evolve their product launch strategy?
- How can pharma companies ensure their content remains relevant without jeopardizing brand integrity?
- What are the potential benefits of utilizing new technologies like the metaverse and web3 in the pharma industry?
- How can pharma companies meet the increasing demand for a more robust end-to-end launch collaboration?
If you want to learn more about current trends in the pharma industry, product launching, and the prospect of digital launching in the pharma industry, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Brendan Gallagher: https://www.linkedin.com/in/brendan-gallagher-1168121/
- Publicis Health Website: https://www.linkedin.com/company/publicishealth/
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/