It’s hard enough to marry the worlds of hardware and software when creating a connected device. Imagine throwing another specialized discipline with its own language and rigid ways of working into the development process too. That’s exactly what David Rabie, Founder & CEO at Tovala, dealt with in creating a company that pairs a smart oven with a meal delivery service. In this episode, he describes how they established a culture of collaboration that brought all three disciplines together under a unified mission. Topics covered: Bridging the worlds of culinary and tech The strategy behind using Kickstarter How a marketing pivot drove new growth How finding product-market fit led to operational challenges Our exclusive discount code for Tovala to purchase the oven for $89 and includes six orders is: very possible Never miss an episode of Over The Air by subscribing wherever you listen to podcasts. Listening on a desktop & can’t see the links? Just search for Over the Air in your favorite podcast player.