In this episode of the Doing Sustainability podcast, Gary Baker and Roxanne “Rocket” White are joined by Susan McPherson, the Founder and CEO of McPherson Strategies. Join them as they explore how to build meaningful relationships, the intersection of communication and social impact, and supporting women-led startups. Susan also discusses her experiences in the marketing, public relations, and sustainability communication sectors. Susan is the Founder and CEO of McPherson Strategies, a communications consultancy firm focused on the intersection of brands and social impact. McPherson Strategies is women-owned and led, and provides storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises including The New Profit, Dell, Zoetis, Ford Motor Co., Nike, and The Women's Philanthropy Institute. Susan is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships and speaks regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy. She also received Forbes magazine’s 50 over 50—Impact 2021 award and Worth Media’s Worthy100 award.