S9E09: 35 years as CEO ... and the next chapter, with Adrian Weiler (Chair, Smart Freight Centre)
September 13, 2022
"I value trust a lot more than control."
We're continuing our season "Mission-Driven CEOs". Top Chief Execs talk about the impact they want to make beyond just the financials - in terms of the company mission and their personal leadership legacy - and how they put that into practice on a daily basis. In this episode Richard Medcalf speaks with Adrian Weiler, who was CEO for over 35 years at Inform, an international software business focused on AI-based decision-making.
Adrian has now handed over the reins of that business, and we spoke to one of his successors, Matthias Berlit, on a previous episode of the podcast. Instead, Adrian is focusing on Smart Freight Centre, an NGO in the field of climate repair.
In this conversation, you’ll learn:
- How a trip to Australia inspired the culture of Inform, Adrian's Germany-based business
- What Adrian did differently to five previous CEOs, to move the business from stagnation to growth
- What kept Adrian in his CEO role for almost four decades
- Why social media is overrated when it comes to impact, and how Adrian invests in his personal network
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