How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is… thirty-two years. As humans, we suck at understanding numbers. So as an entrepreneur, if you have a message to share that requires communicating numbers, the question is: How can you translate your numbers into something that people actually remember? Today’s guest, Karla Starr, will teach you how. She’s the co-author (along with NYT Bestselling author, Chip Heath) of “Making Numbers Count: The Art and Science of Communicating Numbers.”