#89: How YOU Can Turn Boring Numbers Into Messages That People Remember w/ Karla Starr

July 5, 2022

How much bigger is a billion than a million?
Well, a million seconds is twelve days. A billion seconds is… thirty-two years.
As humans, we suck at understanding numbers.
So as an entrepreneur, if you have a message to share that requires communicating numbers, the question is:
How can you translate your numbers into something that people actually remember?
Today’s guest, Karla Starr, will teach you how.
She’s the co-author (along with NYT Bestselling author, Chip Heath) of “Making Numbers Count: The Art and Science of Communicating Numbers.”