You, the salesperson, might be an expert in your field. But there are still rules your buyers make that you need to follow. Our guest today is Samantha Stone of Samantha Stone Marketing. Samantha has a unique and powerful view of how to engage buyers in the complex sale. If you sell and market in an arena that involves a lot of different people, time, and proof-points, you do not want to miss this episode! We are going to discuss an approach that engages buyers on their terms in ways that make you more valuable to them than ever before. Research has always been an important part of Samantha’s process. Throughout her career, she has conducted hundreds of persona interviews, developed dozens of surveys and led message testing and competitive analysis for leading organizations. After listening to today’s episode, visit Samantha’s website to learn more about how her company enables revenue growth, new opportunity identification, improved efficiencies and stronger collaboration between marketing and sales functions.