Going Beyond Interesting for More Impactful Insights with Elizabeth Oates, Senior Director of Consumer Insights at Ulta Beauty
February 9, 2023
Data can point you to an opportunity, but it can’t tell you how to approach it. That’s where insight comes in. Uncovering that deeper “why” is what enables you to uncover a problem, identify an opportunity for growth, or drive category disruption. However, to drive business impact, interesting isn’t enough.
In this episode of The Consumer Insights Podcast, Thor is joined by Elizabeth Oates, Senior Director of Consumer Insights at Ulta Beauty, who shares how to transform interesting insights into impactful ones.
Data can point you to an opportunity, but it can’t tell you how to approach it. That’s where insight comes in. Uncovering that deeper “why” is what enables you to uncover a problem, identify an opportunity for growth, or drive category disruption. However, to drive business impact, interesting isn’t enough.
In this episode of The Consumer Insights Podcast, Thor is joined by Elizabeth Oates, Senior Director of Consumer Insights at Ulta Beauty, who shares how to transform interesting insights into impactful ones.
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fame.soPrevious guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
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