Building the "Zalando" for the Furniture Industry: Connox Marketplace - With Tobias Röbig
April 26, 2023
Connox is a €100m+/year business which operates across 7 European countries - primarily Germany. In the last few years, most online retailers with that level of turnover have explored the possibility of opening their doors to third-party retailers by becoming a marketplace, so what makes Connox special?
Furniture is notoriously hard to sell online. The logistics, the marketing & the price point are all factors which have kept successful furniture sellers from expanding via marketplaces... until now.
Tobias Röbig helped build both the OTTO & AboutYou marketplaces before pivoting to HeyConnect - a full-service agency part of the FIEGE Group. He's now combining this marketplace service & logistics expertise to help Connox do for the furniture industry what Zalando did for the fashion industry.
Connox is a €100m+/year business which operates across 7 European countries - primarily Germany. In the last few years, most online retailers with that level of turnover have explored the possibility of opening their doors to third-party retailers by becoming a marketplace, so what makes Connox special?
Furniture is notoriously hard to sell online. The logistics, the marketing & the price point are all factors which have kept successful furniture sellers from expanding via marketplaces... until now.
Tobias Röbig helped build both the OTTO & AboutYou marketplaces before pivoting to HeyConnect - a full-service agency part of the FIEGE Group. He's now combining this marketplace service & logistics expertise to help Connox do for the furniture industry what Zalando did for the fashion industry.
In this episode, expect to learn:
Furniture is notoriously hard to sell online. The logistics, the marketing & the price point are all factors which have kept successful furniture sellers from expanding via marketplaces... until now.
Tobias Röbig helped build both the OTTO & AboutYou marketplaces before pivoting to HeyConnect - a full-service agency part of the FIEGE Group. He's now combining this marketplace service & logistics expertise to help Connox do for the furniture industry what Zalando did for the fashion industry.
In this episode, expect to learn:
- What the furniture industry can learn from the fashion industry and how Tobias is planning to revolutionise the way we buy furniture online
- Why Connox sees itself not only as a marketplace but as a solution provider
- How furniture & home & garden sellers can overcome the logistical issues of selling bulky goods online
- What challenges that big brands face when transitioning from a traditional B2B model to a D2C model
For an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
- Which marketplaces exist beyond Amazon, around the world
- Which marketplaces are worthwhile for your category
- How you can expand to new marketplaces beyond Amazon
- How to turn your Amazon business into a marketplace business
Marketplace Jungle is brought to you by eCommeleon, your PIM for marketplaces.
Your host is Jesse Wragg, Co-Founder & Managing Director at eCommeleon.