Offering a guarantee is one of the most powerful ways to increase conversion rates and build trust with prospects. However, they must be crafted thoughtfully to be effective. In this episode of Influence by Design, Samantha and Tim break down the art and science behind guarantees and risk reversals that drive sales. Learn the difference between guarantees and risk reversals and how to leverage them in your business. Discover common mistakes that erode trust and gain actionable strategies to create a guarantee policy that alleviates buyer concerns and conveys confidence in your offer. Whether you sell high-ticket services or physical products, this episode will equip you to use guarantees to profitably scale your business. For full show notes and links - https://samanthariley.global/podcast/535