Product Thinking
Episode 138: Strategies for Product Management in Fresh Markets with Chris Andrews, Chief Operating Officer and Head of Product at Rendered.AI
September 27, 2023
In this episode of Product Thinking, Chris Andrews, Chief Operating Officer and Head of Product at Rendered.AI, joins Melissa Perri to unveil the challenges and strategies involved in building products in new markets, as well as the unique aspects of product management in these markets. They discuss how product managers can introduce new market opportunities, the role of product management in new markets versus saturated ones, securing success in early-stage ventures, and navigating innovation in larger organizations.
In this episode of Product Thinking, Chris Andrews, Chief Operating Officer and Head of Product at Rendered.AI, joins Melissa Perri to unveil the challenges and strategies involved in building products in new markets, as well as the unique aspects of product management in these markets. They discuss how product managers can introduce new market opportunities, the role of product management in new markets versus saturated ones, securing success in early-stage ventures, and navigating innovation in larger organizations.

Before joining Rendered.ai, Chris held the position of Group Product Manager at Esri, overseeing the Geo Enabled Systems Team, responsible for an impressive portfolio of over twenty-five products that contributed to $45M+ in direct sales and an additional $100M+ through indirect channels.

Throughout his career, Chris has been at the forefront of strategic innovation. At Autodesk, he was instrumental in the product definition and validation of the first fully integrated desktop-cloud-mobile Hero product - Infrastructure Modeler (now rebranded as InfraWorks). Moreover, under his leadership, Esri's ArcGIS Earth was developed from its initial concept to production in just eight months, securing over a million downloads.

Beyond his roles in product management, Chris is a published author on Rendered.AI's Medium platform, discussing subjects like synthetic data. He's also scheduled to be a keynote speaker at an upcoming webinar titled "Using Synthetic Data to Enhance the Precision of Scalable Machine Vision in Manufacturing."

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