Choosing a Shop System to Complement Your Marketplace Business - with James Gurd
July 20, 2023
James Gurd is co-host of the Re:Platform podcast and an experienced consultant in the field of platforming (i.e. switching from one shop system to another). He's helped House of Fraser, Victoria Beckham, Mars, Colgate & more to coordinate their own re-platforming projects, so he's well-positioned to share his tips, tricks & advice to help you figure out which shop technology is best suited to complement your marketplace business.
Whether you're just getting started with shop number 1, or looking to upgrade as your business scales, James has tips to help you understand which questions you should be asking to figure out which technology is right for your business.
Expect to learn:
- What the difference is between a content-management system & a shop system
- Whether it’s best to use plug-ins from a shop ecosystem or work with external technology and integrations
- How to add value to your shop without simply offering discounts left, right and centre
- How much customisation you should add to your shop before it starts to take more away than it adds
James Gurd is co-host of the Re:Platform podcast and an experienced consultant in the field of platforming (i.e. switching from one shop system to another). He's helped House of Fraser, Victoria Beckham, Mars, Colgate & more to coordinate their own re-platforming projects, so he's well-positioned to share his tips, tricks & advice to help you figure out which shop technology is best suited to complement your marketplace business.
Whether you're just getting started with shop number 1, or looking to upgrade as your business scales, James has tips to help you understand which questions you should be asking to figure out which technology is right for your business.
Expect to learn:
- What the difference is between a content-management system & a shop system
- Whether it’s best to use plug-ins from a shop ecosystem or work with external technology and integrations
- How to add value to your shop without simply offering discounts left, right and centre
- How much customisation you should add to your shop before it starts to take more away than it adds
For an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
- Which marketplaces exist beyond Amazon, around the world
- Which marketplaces are worthwhile for your category
- How you can expand to new marketplaces beyond Amazon
- How to turn your Amazon business into a marketplace business
Marketplace Jungle is brought to you by eCommeleon, your PIM for marketplaces.
Your host is Jesse Wragg, Co-Founder & Managing Director at eCommeleon.