We're continuing our season on "business as a force for good." In this episode, Richard speaks with Paul Feith, founder/CEO of Paul Gregory Media, a digital marketing agency. Paul believes that business good = social good and is most passionate about working with mission-based clients who want to make a difference in the world. His company became a certified B-Corporation in 2020 and is a Real Leaders Impact Award winner.

In this conversation, you’ll learn:

How the mission of the business emerged organically over time.
The creative ways Paul addresses employee retention, despite a limited budget due to serving primarily non-profits
The policies Paul has built to make giving back part of the culture.
Paul's mindset leads him to give away money that might otherwise go into his pocket.
How Paul scaled the business beyond referrals

Resources/sources mentioned:
Paul Gregory Media (https://paulgregorymedia.com/)
The Impact Multiplier CEO Podcast (https://xquadrant.com/podcast/)
Join Rivendell (https://xquadrant.com/rivendell/), our exponential program for elite CEOs dedicated to transforming themselves, their businesses, and the world.
Ready for a big leap forward in your own leadership? Elevate your leadership forever with the book Making Time for Strategy: How to be less busy and more successful. Buy your book here: https://xquadrant.com/time/

For full show notes, head to https://xquadrant.com/paul-feith

Timestamps:

0:00 Intro
05:15 Skills & soft skills, talent 
09:28 Fast, good, cheap - pick two
13:41 Work 2 days on, 1 day off
22:40 The Challenges of Nonprofits 
25:54 The Importance of Sales