In this solo episode I talk about the exercises and techniques I use to get clear on my core business values, and why those values matter in my work. I also share how you can use those values to find more fulfilment in the work that you do. I'd love to hear what your business values are, so please do get in touch on Instagram or my Facebook Group.

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"No one is doing the exact same thing that you’re doing in your business with the exact same reasons and values behind it"

Some of the things I talk about:

• Why business values matter, especially if things don’t feel quite right
• How your values are a way to tie the practical and purposeful sides of your business together
• The exercises I use myself (and with clients) to figure out my values
• Asking yourself questions about what makes you happy, proud and in a state of flow
• Choosing words that reflect what you want to achieve, and how you want to make people feel, in your business
• Distinguishing your true values from what you think you “should” value
• How to use your values to connect more deeply with your audience
• Differentiating yourself in many ways beyond your pricing