This episode's guest is Bill Caskey of billcaskey.com. Bill is a true master in the area of sales, sales development, and sales excellence. Today, we are going to learn why caring about a sale too much is exactly the opposite of what you should do if you want to close more business. Bill primarily works with VP of Sales, CEOs and their sales teams to develop skills in engaging clients, lead generation, and closing sales. Bill went from hating sales and thinking about a career change to becoming a sales author, trainer and coach who helps thousands of sales people world-wide by teaching them to master world-class skills and as a result, achieve world class results. After listening to today's episode, check out https://billcaskey.com/start-here/ to join one of Bill's programs geared specifically for the role you play in your organization.