Achieving 3-Way-Win Outcomes with Emilia Simonin, Head of Global Market Intelligence at Moët Hennessy
You’re probably familiar with the idea of a “win-win” outcome, but what about a “win-win-win” outcome? Market and consumer insights play a central role in ensuring that consumers, retailers, and brands all win.
In this episode of the Consumer Insights Podcast, Thor is joined by Emilia Simonin, Head of Global Market Intelligence at Moët Hennessy.
You’re probably familiar with the idea of a “win-win” outcome, but what about a “win-win-win” outcome? Market and consumer insights play a central role in ensuring that consumers, retailers, and brands all win.
In this episode of the Consumer Insights Podcast, Thor is joined by Emilia Simonin, Head of Global Market Intelligence at Moët Hennessy.
They cover:
- How consumer understanding is at the core of a variety of roles
- The role of insights in business growth
- Unpacking 3-Way-Win outcomes and what goes into them
- What to consider when transforming org culture to be more insights-driven
- Why the support of senior management is essential
- How to balance centralization and decentralization in global insights roles
- The importance of empathy in stakeholder relationships
- Why to prioritize un-caging insights
- The benefits of international insights careers
- Why diversity is essential in insights teams
- And more!
If you’re interested in learning how leveraging insights and empathy can benefit all parties involved in the consumer purchase journey, tune in to this episode of the Consumer Insights Podcast.
And connect with Emilia here:
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