“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It

What are the three critical components for value creation in the life cycle of a product?
What does value creation mean in pharma launches?
What is the difference between must-haves and innovative treatment value creators?
How do digital and agile methodologies help pharma organizations streamline and improve their go-to-market strategies?

To answer these questions, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.

They cover:

[ 03:23 ] - There are three critical components for value creation in the life cycle of a product. These are time perspective, global launch, and cross-functional value creation.
[ 07:12 ] - A true value creator is missed when it's taken away. If a pharma company launches a specific tool to help patients, and that tool disappears without being replaced by something better, then it is a true value creator.
[ 09:21 ] - Value creators split into two categories: must-have and innovative. Must-have value creators are necessary for payers to understand the product's value, while innovative ones differentiate the product from competitors.
[ 13:50 ] - Agile and digital methodologies help pharma organizations to prioritize value creators over time and use digitalization to streamline resources and accelerate conversations.

If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

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And connect with Miriam here:

LinkedIn: https://www.linkedin.com/in/miriam-meeuwissen
Website: https://launchlifecycle.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovicevic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.