Bedknobs and Broomsticks - How One of Britain's Oldest Manufacturers Uses Marketplaces to Stay Relevant in the 21st Century - with Andrew Steel from Charles Bentley
May 24, 2023
For over 6 generations, Charles Bentley have manufactured homeware goods for some of the biggest names on the British high street, but consumers have only known about them since they added a D2C arm to the business in the early 2000's. They've now been selling on markeptlaces for over 18 years and regularly add new non-Amazon channels to their portfolio.
Andrew Steel, Company Director, shares his experiences, tips & advice to help you expand your business beyond Amazon.
Today’s guest is Andrew Steel - Company Director at Charles Bentley, who have been manufacturing products for 6 generations. Charles Bentley started off by manufacturing brooms and brushes, enabling the biggest names in the UK to offer private-label products across multiple ranges. In the early 2000’s, they began exploring the possibilities of D2C and managed to succeed here without losing their B2B customers. They’ve now been selling on marketplaces for over 18 years and are regularly adding new Amazon channels to their portfolio.
In this episode, expect to learn:
- How Andrew evaluates which new marketplaces are worth expanding into for his business to balance the opportunities being presented with the necessary time investment to get started
- Andrew’s advice on picking the right technology to support your marketplace business
- Why Andrew is so optimistic about the eCommerce market heading into 2024, and his tip for which products will be cheaper next year
and much more.
For an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
- Which marketplaces exist beyond Amazon, around the world
- Which marketplaces are worthwhile for your category
- How you can expand to new marketplaces beyond Amazon
- How to turn your Amazon business into a marketplace business
Marketplace Jungle is brought to you by eCommeleon, your PIM for marketplaces.
Your host is Jesse Wragg, Co-Founder & Managing Director at eCommeleon.