Branding is a process, not a destination. For the master branders of the world, it’s a job that never ends. And naturally, the question of a major rebrand is an inevitable inflection point for businesses. However, most of us think of rebranding as either a shiny new logo or a Hail Mary after a reputation crisis. You don’t need to wait until the roof caves in to consider a rebrand, because just like branding itself, rebranding is all about maintaining and nurturing better relationships with your customers. In today’s episode, we clear up some of these myths and stigmas about rebranding. We’ll dive into when you should consider it, and what it actually entails. Not to say there aren’t inherent dangers of rebranding, especially if your business is already healthy and thriving. It can be a delicate balancing act to renew your connection with customers, without sacrificing what people love about your brand.