Small Business Brands in 2021
May 7, 2021
Small Business Brands in 2021. Local business owners i think right now are afraid that they can't stay local, so they need to know that they can, there's a lot of ways that you can still stay local in this new normal. one of the advantages local businesses have always had before covid, during covid, and after covid, is that they have a face, it feels like your face has been taken away from you because you're not face to face right now, but it's up to the local businesses to find ways to keep your face out there, they've got to leverage and take advantage and really strengthen their local position and local brand, and the way that they do that is to connect, connect with the nonprofits, connect with the other businesses, connect with the schools, with the churches, because if the businesses are teaming up with something that people really care about, because it speaks to their heart, and it speaks to what important to them, and it makes them feel good that those local businesses are supporting these things that make up your community, and who you are. what people love about local businesses and what makes them so special to customers, is that locals feel that they know them, you walk in they're like, you want your regular mocha latte with soy milk? and that's special, one way that businesses in my community are doing is they tag people who come in, and they take a picture and they put it on social media, here's liz with her daily mocha latte, you know she can't function without it, or however you want to put it, another thing that you can do is talk about your employees, people in the community, know them and that's one of the things that you have, that big businesses that aren't local don't have, they're not employing people in the community, so celebrate them, it's important for local businesses to keep in mind that it might feel like they're competing with the big online businesses right now, and they are, but they're not going to win, we won't have our small towns and small cities if we don't have a strong thriving local economy and local business, the only people who are supporting the local economies are the local businesses, and this has changed the way that i will shop, this will change the way that i do business, because it's just brought to light how important local is, and localism is to our communities, and our families.
Small Business Brands in 2021. Local business owners i think right now are afraid that they can't stay local, so they need to know that they can, there's a lot of ways that you can still stay local in this new normal. one of the advantages local businesses have always had before covid, during covid, and after covid, is that they have a face, it feels like your face has been taken away from you because you're not face to face right now, but it's up to the local businesses to find ways to keep your face out there, they've got to leverage and take advantage and really strengthen their local position and local brand, and the way that they do that is to connect, connect with the nonprofits, connect with the other businesses, connect with the schools, with the churches, because if the businesses are teaming up with something that people really care about, because it speaks to their heart, and it speaks to what important to them, and it makes them feel good that those local businesses are supporting these things that make up your community, and who you are. what people love about local businesses and what makes them so special to customers, is that locals feel that they know them, you walk in they're like, you want your regular mocha latte with soy milk? and that's special, one way that businesses in my community are doing is they tag people who come in, and they take a picture and they put it on social media, here's liz with her daily mocha latte, you know she can't function without it, or however you want to put it, another thing that you can do is talk about your employees, people in the community, know them and that's one of the things that you have, that big businesses that aren't local don't have, they're not employing people in the community, so celebrate them, it's important for local businesses to keep in mind that it might feel like they're competing with the big online businesses right now, and they are, but they're not going to win, we won't have our small towns and small cities if we don't have a strong thriving local economy and local business, the only people who are supporting the local economies are the local businesses, and this has changed the way that i will shop, this will change the way that i do business, because it's just brought to light how important local is, and localism is to our communities, and our families.