S10E03: Expanding into multiple markets simultaneously, with Erik Martinson (CEO, Svea Solar)
October 25, 2022
"HR is commercial-critical."
We're continuing this season looking at the insights from some of the world's fastest-growing businesses. In this episode Richard speaks with Erik Martinson, who founded solar panel firm Svea Solar in 2013, and has grown it to a 9-figure, 1000-employee business hitting #164 in the FT1000 list of Europe's fastest growing companies.
In this conversation, you’ll discover:
- What Erik learned as they scaled from one market to four markets simultaneously!
- The difference between scaling the organisation and scaling the company, and which to focus on.
- How to set the right expectations when recruiting new employees
- How Svea Solar attracts and retains talent - despite the challenges of growth
- The inspiring 'essential intent' that the whole company rallies around.
Resources/sources mentioned:
- Website: Svea Solar
- Book: How to Avoid a Climate Disaster (Bill Gates)
- The Impact Multiplier CEO Podcast
- Find out about Richard's new book, Making Time For Strategy
For full show notes, head to https://xquadrant.com/erik-martinson