When your marketing has been 90% digital for the last six or seven years, you’ll test just about anything.
The key to achieving a state of continual optimization is fostering the spirit of testing and introducing new ideas. True, not every idea will be groundbreaking, but this process provides an opportunity to inspire innovation and creative problem-solving.
John Becker, CMO at
Investor’s Business Daily (IBD), was interviewed about his marketing initiatives, influencers, and willingness to test and experiment.