I was teaching a class on Brand Voice at a conference and Jenny De Lacy was in the audience, she'd already done her bit - a De Lacy classic on confidence and the camera, and I mentioned her in an answer from a question about finding an audience, building a fan base, getting people to be a bit in love with you. I said something like, "Jenny does this really well, she has a free group and gives away oodles of information and advice about working the camera and creating engaging videos and tech and...and..." and as I'm talking Jenny is slowly crumpling - finishing up with her head in her arms on the desk and I'm slowly tapering off my sentence looking in horror at someone having some kind of mid-business crisis. And she said, "I wish I wasn't quite so well known for giving away free advice". And it wasn't just that. Jenny had painted herself into a bit of a niche. Ohhhh, there it is. That hole you've dug for yourself as a business owner when you're actually really good at something, you've been doing it for ages, your audience knows exactly what they get from you, but you are living with some serious business regret. Fast forward a year or so and Jenny is changing things up. Only she's so established in her field for doing this one particular thing and now she's got to drag her fan base with her. Today on So Crisp we're getting a rare behind the scenes look at the process one rather internet famous woman has to go through to take her business from something she's super well known for and change it into something else, because she's fallen out of love with it. We're talking changing directions - but when people are looking. Please applaud for Jenny. She's a brave, brave woman. Shownotes for this episode are here. **** This episode is brought to you by one of my favourites, Fiona Fell. Website maintenance isn't the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It's fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 - without interruption. More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day. One of my favourite website geeks (she's self-labelled, so it's OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late. Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get: · No lock-in contracts · Priority support · Tech rescue · Daily monitoring · Backups and recovery, and · A 90 day money back guarantee And why do I love her so much? She's a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you. Visit getwphelp.com to find out more! *** Want to start working on your own Brand Voice? Use...