Unethical Marketing Tactics | with Rachel Kurzyp
May 17, 2021
When I first started my copywriting business I was quick to correct anyone who said I was in marketing.
Why?
I just thought it had a bit of an… odour about it.
A bit of a whiff of hard sell, Spammy McSpammy pants, FOMO manipulating stench.
That was before I realised I wanted all my ideal clients to be smart, savvy businesswomen and therefore, I’d need to treat them that way. Be totally transparent, showcase the solutions for objections they had, expect cleverness.
And that changed the way I wrote and marketed. And also meant I wasn’t really invested in the umbrella someone else chose for me to live under.
Today’s guest is also particularly interested in marketing tactics and how the words we use have a negative or positive impact on our clients and customers and our relationships with them.
Were talking unethical marketing and how to flip that for something a little more sustainable and clean with Rachel Kurzyp.
Shownotes for this episode are here.
Rachel Kurzyp is a marketing coach, copywriter, international speaker and teacher. She has helped over 3,000 people become respected leaders and creators in their communities. Rachel's mission is to support multi-passionate womxn to build sustainable and unstoppable businesses so they can gain financial freedom and continue making a positive contribution to the world.
Find out more about her here.
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Want to start working on your own Brand Voice? Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.
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This episode is brought to you by one of my favourites, Fiona Fell.
Rachel Kurzyp is a marketing coach, copywriter, international speaker and teacher. She has helped over 3,000 people become respected leaders and creators in their communities. Rachel's mission is to support multi-passionate womxn to build sustainable and unstoppable businesses so they can gain financial freedom and continue making a positive contribution to the world.
Find out more about her here.
*****
Want to start working on your own Brand Voice? Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.
*****
This episode is brought to you by one of my favourites, Fiona Fell.
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