Xena Jones  is host of the Brave AF podcast, a confidence coach & speaker & a crazy cat lady. Located on a beach in New Zealand, she helps women all over the world to have their own backs, claim their confidence & live brave lives.In this episode Swapna and Xena talk about : Xena’s relationship with the word BRAVE and her story of being brave in life and business. Why confidence is a highly gendered word & women struggle more with feeling confident whether it’s raising their rates in business or asking for a pay raise. How to create a confidence building protocol for women who feel that it’s holding them back from the success they deserve.  Why having imposter syndrome is not a problem and why trying to fight it can lead to self sabotage. How to build the confidence to show up as your real and true self in your marketing. Xena Links : FB : https://www.facebook.com/xenajonescoach/LinkedIn : https://www.linkedin.com/in/xenajones/Instagram user name : xena.jones.coachGet your free workbook on Soul led Sales at https://swapnathomas.com/soul-led-sales/ Know me more at www.swapnathomas.comWork with me 1:1 https://swapnathomas.com/private-coaching/Connect with me at www.instagram.com/theswapnathomasAnd if you liked any bit of this episode, show me some love and leave a review on Apple Podcasts or https://www.podchaser.com/BraveMarketing