Our guest on this chat was Phil Rothwell, an expert in ecommerce and online marketing, and he was joined by fellow BIP100 Club expert, strategic marketing consultant Carolyn Boddington. In this BIP Chat, Phil and Carolyn dived into the world of Google Ads and ChatGPT. They explored how they could be used to generate business and improve efficiency. We discovered the fundamentals that made paid ads work and when they didn't. Plus, we explored the growing role of AI, including ChatGPT, in improving project delivery efficiency and content creation. Connect with our experts: https://www.linkedin.com/in/philrothwell/ https://www.linkedin.com/in/carolynboddington/ To find out more about how to join the BIP100 Club of experts, visit our website: https://www.bip100.club