What if you’re doing all the right things to increase brand visibility and yet you’re still the worlds best kept secret, you're not expanding your network, and you’re not reaching your ideal prospects? Although some people may argue that this is a case of under-representation, this could be due to visibility bias. In this episode of Influence by Design, I chat with The Brand Scientist, Chloé Nwangwu about Visibility Bias: Why Showing Up May Not Be Enough To Overcome Invisibility. She uses an interesting method of incorporating science and emotions to better position a brand’s visibility. It may seem normal for “visibility nerds” or those who know exactly what to do to increase brand visibility to get overlooked despite employing strategies that can get them noticed. The reason behind this is that society has been conditioned to under-recognise certain kinds of people and experiences. Chloé shares The Four Phases of Visibility so you know what you can do for where you’re currently at, which is crucial to getting noticed. In each stage, she recommends systems and strategies that can effectively counter visibility bias and broaden your sphere of influence. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/492