As an entrepreneur, understanding what your clients need and want can be one of the most difficult parts of running a successful business. Whether you’ve been in business for 5 years or 50 years, it can be hard to keep up with the ever-changing dynamics of modern-day businesses, especially when those changes have to do with financials. In this episode of Profit First for Tradies, I share with you what 5 years in PF has taught me about understanding clients that will help you better understand your own clients and create long-lasting solutions that benefit everyone involved. In the past 5 years, I've been able to gain invaluable insights into understanding my clients by managing their finances through a system known as Profit First. This approach has allowed me to focus on common goal-setting principles, such as setting achievable financial targets that help businesses implement cash flow strategies and realise profits. Throughout this period of time, I have seen many clients succeed in achieving more satisfying outcomes for themselves – whether it's reaching profitability goals with less stress and along the way having more balance between work and life or simplifying their business operations.