Crafting compelling messages that resonate with your audience isn't just an art – it's a science. Today’s guest is Ben Guttmann. Ben is the author of Simply Put and has worked with brands like Comcast NBCUniversal & the NFL… moving millions of dollars in product. Today, we’re diving into why clear messages win… and how YOU can design them. Here are 3 things to look forward to in today’s episode: 1. What strange bet was given to Dr. Seuss that led to creating Cat In The Hat and Green Eggs & Ham… and what that has to do with making your messages more powerful 2. What creating simple and effective messages has to do with fluency 3. How to use the “Drill Build Method” to create messages that cut through the noise and resonate with people on an emotional level To learn more about Ben, visit https://gobeyondcurious.com/podcast/ben-guttmann/