Joy Houston is the Co-Founder at Launchr Inc., the agency that got its start crafting high converting funnels for bestselling authors including Dr. Daniel Amen, Dr. Sara Gottfried, JJ Virgin and more. In partnership with her husband Travis Houston, they architect and oversee the building, writing, launching, and optimization of funnels for high integrity brands. Joy’s unique Conscious Copy process is based on one-on-one interviews that reveal the psychology, motivating factors and precise language customers use during the full cycle of engagement with a brand.
Paying special attention to the needs of all four basic personality styles, Joy creates a content web designed to escort each buying style toward a sale at a pace and connection level best suited to their unique needs. The layers of marketing are mapped out as a highly visual, online “Brand Wonderland Atlas” that provides clarity from traffic sources all the way through indoctrination, sales, fulfillment and post-purchase engagement. The results are not only higher sales, but a richer customer experience that elevates the lifetime value of your customers and a relationship between brand and buyer that feels mutually beneficial rather than overtly promotional.