How to Keep Current w/ Innovative Technology
October 5, 2021
In this 2nd episode of Beyond Conventional Marketing, Anushka and Orchid discuss how to use the Gartner Hype Cycle to identify innovation opportunities, evaluating whether new technology is important for your business or just interesting, resources and best practices for staying current with technology and innovation, and understanding the role of technology as a problem-solving tool and how to scale innovations.
Technology is the cutting edge of marketing innovation now and in the foreseeable future.
How do marketers make sure to stay on top of understanding tech and its myriad creative uses?
We interview
Orchid Bertelsen, COO at
Common Thread Collective, about the wisdom she’s learned about innovation, technology, and solving problems.
Check out this resource we mentioned in the episode:
Listening on a desktop & can’t see the links? Just search for Beyond Conventional Marketing in your favorite podcast player.
Beyond Conventional Marketing is handcrafted by our friends over at:
fame.so