When I invited Louise O'Reilly to teach a class on culturally inclusive writing to my copywriting crew, I knew what a talent she was. We'd originally met through a businesswomen's online group for women in WA and once had a fiery Messenger debate about labels, back in 2015. Since then, Louise has continued to question labels, perspectives, tone, and narrative, through her work on human rights and the United Nations Declaration on the Rights of Indigenous Peoples, on radio, and through her consultancy. She's a natural-born writer and speaker with a specific flair for moving a reader from curious to powered with knowledge and fired up to do something with it. Louise is a Warrwa-Noongar Aboriginal woman based in Boorloo (Perth, Western Australia). Through her experiences with identity and self-discovery, she realised society wasn't always accepting of her, her community or her culture. In this episode, Louise is with us to have a bit of a chat about culturally inclusive language, especially in the words we write. Specific appreciation to Louise who helped me with the Acknowledgement of Country in this episode, meaning for the first time it's spoken, not just living in words on my website.