Most every organization keeps records of their donors—whether it’s in advanced CRMs or simple spreadsheets. But there’s a wide gap between keeping records and maximizing donor data to build strong relationships that raise more money. Regina Alhassan of ResearchPRO joins us to share her strategies for collecting valuable data, tracking it over time and allocating your resources and your requests accordingly. ** Episode Links and Shownotes: https://nphf.show/ep48 ** What we’ll be discussing: • The types of data nonprofits aren’t tracking well • Using data to build relationships • Maintaining data integrity in your database • Screening donors to match your ask to their capacity