Amber Dennis recently said to me, “sometimes it’s not what you know, it’s who you know”. And the fact she’s my baby cousin from my favourite side of the family may be a bit of a disclaimer as to why she never had to pitch to be on this podcast. But, ultimately, she’s wrong about the balance of importance of her statement. Because the most important part of this incredible blend she’s put together to create herself – and the world – wheeliegoodperth is, in fact, what she knows. With 35 years of lived experience of being a disabled person, just as many major operations under her help, and an adulthood of being a wheelchair user, Amber has – what you could safely say is – a darn fine knowledge base about accessing the world in a different way. In 2021, after years of barriers to her inclusion and access, and throwing in some pretty major life changes, AND having never run a business before, in the midst of a pandemic, she launched wheeliegoodperth. And boy, has Perth responded with a resounding YES PLEASE. So many of the fine women I interview on this podcast are at the point where they’re years and years into their first, second, multiple streams of income over multiple businesses. Amber is fresh, wheeliegoodperth is brand new, and I thought it would be helpful for our startup listeners to hear her story so far and be able to ask her all the questions while being so new to the business world is still such a recent turn of events for her.