In this episode, David shares a strategy on how DTC brands can leverage micro-influencers, which is one of the most cost-effective marketing strategies. Here's what we discussed: How David got into influencer marketing; Why focus on micro influencers; How do you know if the influencers' engagement is good?; What does working with influencers look like?; Finding and reaching out to influencers; Typical price for influencer marketing; Being clear on the goal of your campaign; Tracking sales from influencers; Getting influencers to promote without any cost; What motivates influencers to say 'yes'; Which platform works best for influencer marketing?; Using influencers to gather market insights