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Understanding how personal brand photographs are used by your clients and the story that's being told plays an integral part of a successful photoshoot.

Some photographers get stuck in the process of creating great images while forgetting about their final use and fail to bring a client’s brand to life.

So in this episode I’ve  invited a beautiful client of mine, Delyse Wright to share her insights and expertise in creating great images that serve clients all throughout their branding.

Delyse is a brand stylist and brand coach who’s been through her own brand evolutions and acknowledges these transitions as stepping stones to finding her true passion.

Photographers need to remember that photos are not just meant to look pretty, they have a critical role to play to embody functional marketing content for the clients. 

Careful consideration needs to be placed on the aesthetics, the variety of images produced and how it brings the clients personal and business values to life.

To get to know Paula and get insight into her work, click here & Follow her on Instagram here.

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