13. Anita Siek: Find your inner fetti
April 8, 2021
Anita's currency, personality and way of life is confetti, her brand Wordfetti is a brightly coloured copywriting beacon. However, her original career path would have had her warring with words in an entirely different way.
Anita's currency, personality and way of life is confetti, her brand Wordfetti is a brightly coloured copywriting beacon. However, her original career path would have had her warring with words in an entirely different way.
We chat about:
- The nitty gritty reasons behind her journey from lawyer to copywriter
- The effects of workplace bullying and our lessons learnt
- The psychology behind words and branding
- How to take steps out from under the corporate shadow