The Richest of Insights: Tackling the Marketplace Game with Matthew Ferguson
June 7, 2023
Matthew Ferguson is Co-Founder & Director of Services at Rich Insight, a specialised marketplace agency which helps brands and retailers of all sizes with the day-to-day operations and management of multiple marketplaces.
In-house vs agency is always a big topic for marketplace sellers and opting for the latter often leaves sellers with a bad taste. There’s no end of agencies and consultants who claim to offer marketplace expertise only to find out later that they’re only familiar with Amazon, or only with managing PPC campaigns or highly focussed on private label sellers. But for traditional retailers or growing consumer brands, finding an agency which can really manage all aspects of the marketplace business can be challenging.
In this episode, expect to learn:
- What questions you should ask yourself to help you decide which technology you need to help manage your marketplace business
- Why we at eCommeleon ended up entering the saturated Channel-Management space when our original idea was to replace Microsoft Excel for eCommerce businesses
- What impact Matt sees AI having on the eCommerce industry
- Matt’s advice for building a team to manage your marketplaces and his tips to help you find the right agency if you prefer to take that route
Matthew Ferguson is Co-Founder & Director of Services at Rich Insight, a specialised marketplace agency which helps brands and retailers of all sizes with the day-to-day operations and management of multiple marketplaces.
In-house vs agency is always a big topic for marketplace sellers and opting for the latter often leaves sellers with a bad taste. There’s no end of agencies and consultants who claim to offer marketplace expertise only to find out later that they’re only familiar with Amazon, or only with managing PPC campaigns or highly focussed on private label sellers. But for traditional retailers or growing consumer brands, finding an agency which can really manage all aspects of the marketplace business can be challenging.
In this episode, expect to learn:
In-house vs agency is always a big topic for marketplace sellers and opting for the latter often leaves sellers with a bad taste. There’s no end of agencies and consultants who claim to offer marketplace expertise only to find out later that they’re only familiar with Amazon, or only with managing PPC campaigns or highly focussed on private label sellers. But for traditional retailers or growing consumer brands, finding an agency which can really manage all aspects of the marketplace business can be challenging.
In this episode, expect to learn:
- What questions you should ask yourself to help you decide which technology you need to help manage your marketplace business
- Why we at eCommeleon ended up entering the saturated Channel-Management space when our original idea was to replace Microsoft Excel for eCommerce businesses
- What impact Matt sees AI having on the eCommerce industry
- Matt’s advice for building a team to manage your marketplaces and his tips to help you find the right agency if you prefer to take that route
Free resource:
Download Matthew's checklist for finding the right technology to help your marketplace business succeed here.
For an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
- Which marketplaces exist beyond Amazon, around the world
- Which marketplaces are worthwhile for your category
- How you can expand to new marketplaces beyond Amazon
- How to turn your Amazon business into a marketplace business
Marketplace Jungle is brought to you by eCommeleon, your PIM for marketplaces.
Your host is Jesse Wragg, Co-Founder & Managing Director at eCommeleon.